Senior Marketing Specialist – Automation

About Us:

Machine Solutions is the premier provider of advanced equipment and services for the medical device, biopharmaceutical, and blood- and plasma-collection industries. We support our customers’ needs and growth by delivering quality and value through a wide breadth of products. Machine Solutions provides proprietary mechanical solutions to a variety of complex process, testing and device design challenges. Our equipment has become the industry standard for stent crimping, balloon catheter pleating and folding, catheter braiding and medical device manufacturing applications. As a pioneer in radio frequency technology, the company has continued to develop advancing technology for thermal forming, molding and welding plastic for medical manufacturing, biopharmaceutical, and blood- and plasma-processing applications. Our experienced team of engineers has been instrumental in automating manual processes that enable our customers to increase production volumes and profit margins, and we believe in providing a superior customer experience by designating resources to a dedicated aftermarket team that is always ready to provide technical service and process support. Machine Solutions is privately owned by BW Forsyth Partners, a Barry-Wehmiller company.

 

BW Forsyth Partners is the investment arm of multibillion-dollar global manufacturing and engineering consulting firm Barry-Wehmiller. Established in 2009, BW Forsyth Partners blends Barry-Wehmiller’s unparalleled legacy of value creation and people-centric culture development with keen investing experience to help companies realize their true potential. With a focus limited to areas known well, BW Forsyth Partners seeks to partner with leadership teams to acquire small- to middle-market companies in the capital and component equipment, and professional services sectors. In each of our operating companies, BW Forsyth Partners deploys operational improvements and strategy development without compromising the autonomy, strategic vision and entrepreneurial spirit of their leadership teams.

 

Job Description:

Machine Solutions machinesolutions.com, a global leader in advanced equipment and automated technologies for the medical device industry, is built on a foundation of precision engineering, innovation, and people-centered values. Through its unified brands, MSI, PlasticWeld Systems, Steeger USA, Intec Automation, and Vante, the company delivers scalable, reliable solutions that help medical devices and biopharmaceutical manufacturers advance healthcare worldwide. With a strong commitment to quality, value, and exceptional aftermarket support, Machine Solutions fosters a culture where team members are expected to care for people and perform with excellence. Employees thrive by communicating effectively, focusing on customers, driving results, earning trust, and optimizing processes. Leaders model the company’s values by developing talent, creating alignment, nurturing relationships, and co-creating a strong future.

In this role, the Marketing Specialist will lead marketing initiatives for Intec Automation and New Equipment, driving the adoption of automated solutions across a global customer base. This is a hands-on, strategic B2B marketing position ideal for someone who excels in technical environments and can translate engineering capabilities into customer-focused value. Working closely with the Head of Marketing, you will drive an application-focused marketing approach, building messaging, collateral, and campaigns around real customer problems and the solutions Machine Solutions delivers. The role blends content development, campaign execution, and sales enablement while supporting scalable, high-impact marketing processes.

Summary of Required Qualifications, Skills & Behaviors

Qualifications and Core Skills

• Bachelor’s Degree in Marketing, Communications, Business, or a related field. MBA or equivalent business experience is a plus.
• B2B Marketing Expertise: 5+ years in B2B marketing, ideally within capital equipment, automation, or medical device manufacturing.
• Technical-to-Value Translation: Ability to convert engineering or technical product capabilities into clear customer-focused value propositions.
• Content Creation: Strong skills in writing, storytelling, and developing high-quality marketing assets (data sheets, brochures, case studies, presentations, website content, videos).
• Campaign Development: Experience creating and managing inbound/outbound campaigns, including LinkedIn ads, email workflows, and trade show promotions.
• Sales Enablement: Ability to build playbooks, battle cards, talk tracks, and standardized launch materials.
• Resea