Library Strategic Engagement Specialist - Library

TITLE

Library Strategic Engagement Specialist

JOB SUMMARY 

The Library Strategic Engagement Specialist supports the TWU Libraries' outreach and engagement initiatives by coordinating student programming, maintaining social media presence, and representing the library across campus. This position coordinates library programming efforts from concept through completion, maintaining event inventory and supplies, and scheduling strategic content for digital platforms. The Specialist collaborates with campus partners and student organizations to enhance library visibility, tracks engagement metrics to assess program effectiveness, and assists with promotional materials and special projects that advance the library's strategic goals. Work is performed under limited supervision and performance is based upon completion of assignments and results obtained. The performance evaluation is conducted through the performance evaluations system and in accordance with the University Policies and Procedures.

ORGANIZATIONAL RELATIONSHIPS

Reports to:      Director, Library Strategic Engagement

Supervises:     May supervise Student Assistants

ESSENTIAL DUTIES - May include, but not limited to the following:

• Provides general assistance in library assessment as needed.

• Carries out unit-related special projects.

• Supports campus and library events.

• Creates student programming for TWU Libraries

• Maintains an inventory for supplies and materials needed for events and programming

• Creates a strategic content calendar for social media 

• Schedules approved content on social media and TWU platforms

• Assists with promotional material development

• Collaborate with student groups and campus departments

• Oversee logistical details of library events from concept to post-event reporting

• Tracks event participation and engagement

• Represents TWU Libraries to external bodies across campus. 

ADDITIONAL DUTIES

• Engages in continuing education activities.

• Suggests process improvements to inform new and existing workflows. 

• Serves on library and university committees.

• Performs other duties as requested.

EDUCATION 

Bachelor’s degree required. Additional job related experience and/or education may substitute for the required education on a year-for-year basis.

EXPERIENCE

Two years of library or related experience required.

REQUIREMENT

Regular and reliable attendance at the University during regular scheduled days and work hours is an essential function of this position.  

All employees share the responsibility of maintaining information security and privacy requirements within the university by adhering to Federal and State regulations, and TWU Policies & Procedures.

KNOWLEDGE, SKILLS, AND ABILITIES - The following are essential:

• Knowledge of  Microsoft and Adobe software as well as Google Office Suite.

• Knowledge of design software including Canva

• Knowledge of social media platforms

• Ability to utilize computer technology to access, gather, compile, examine, arrange, and analyze data, generate reports, and communicate with others.

• Exceptional interpersonal skills, high-level communication skills including written and verbal.

• Ability to problem-solve and prioritize.

• Ability to work independently, creatively, collaboratively, and effectively as a team member 

• Ability to organize work effectively, conceptualize and prioritize objectives, and exercise independent judgment based on an understanding of organizational policies and activities.

• Ability to handle multiple and simultaneous tasks with ease.

• Ability to perform highly detailed oriented work with high level of ac