Senior Marketing Manager, Growth

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About the Role

The New York Times is looking for a data-driven growth marketer to join the Growth Marketing team. You will be part of the cross-functional group that meets subscription growth and revenue goals across our app ecosystem. Reporting to the Director of Growth Marketing, you will support important app conversion work across our product portfolio, including subscription growth, upgrades, and churn reduction efforts.

This is a hybrid role based in our New York City headquarters and you will report to the office in-person 3 or more days per week and can choose to work remotely the other days.

What you’ll do:

• Subscription Funnel Optimization: Partner with app (iOS & Android) product teams to optimize the in-app growth funnel, focusing on user activation, free-to-paid conversion, retention, and monetization.

• Experimentation: Design, implement and analyze A/B and multivariate tests across marketing and product touchpoints to drive measurable improvements in in-app conversion.

• Growth Marketing Strategy: Lead the end-to-end execution of acquisition and upsell efforts across marketing and in-app product surfaces. 

• Cross-functional Leadership: Partner with Product, Media, Creative, and Analytics teams to define, monitor, and achieve key success metrics.

• Cultural Impact: Be an advocate for marketing's impact on business goals. Participate in our team's culture of training and cross-sharing best practices. Model the values and behaviors of The New York Times. 

 

What you’ll bring:

• 7+ years experience in marketing, product marketing, or product management, including at least 4 years of insights-driven go-to-market experience.

• A proven track record in a subscription or freemium-based B2C mobile app environment. Must understand the nuances of in-app purchases and subscription models.

• Experience implementing and iterating on in-app surfaces, including onboarding flows, paywalls, and registration walls, that demonstrably improve conversion rates and key growth metrics. 

• Strong analytical skills with the ability to monitor performance, analyze impact, and effectively communicate data-driven recommendations to stakeholders and senior leadership.

• Demonstrated experience writing and delivering creative and research briefs, giving constructive creative feedback and using data and insights to improve overall performance. 

• Expert understanding of the mobile app ecosystem, including platform policies, competitive trends, and emerging technologies, with the ability to translate into new marketing opportunities.

• Proficient in product analytics and experimentation tools (e.g., StatSig) and ability to ​​proactively identify areas within the marketing funnel and customer lifecycle where they can improve efficiency, effectiveness, and customer experience.

• Ability to operate both autonomously and collaboratively. You have experience identifying and initiating new opportunities. Demonstrate an impact-above-all mindset and ability to flex between high-level strategy and hands-on implementation.

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

#LI-Hybrid

REQ-018306

 

The annual base pay range for this role is between:$125,000—$136,000 USD

 

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all  backgrounds to apply.

We are  an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender