Social Story Hunter & Community Lead
MicrosoftAbout the role
We’re shaping a Frontier Marketing organization that learns faster, activates smarter, and drives measurable impact. Our approach blends human creativity with AI-powered insights to fuel bold, culturally inspired creative strategies at scale. We prioritize outcomes over outputs, embrace rapid learning loops, and operate in agile flight formations that unite disciplines across Creative Intelligence, Creative Studios, Integrated Creative, Campaign, Brand, & Social Strategy, Evidence, Production, & Operations, and Creator & Fandom. By harnessing trend spotting, Social platform-native design, and systems thinking, we reimagine what’s possible in modern marketing and deliver work that resonates across every touchpoint.
To support this transformation, we are seeking a Social Story Hunter & Community Lead to drive our efforts in user-generated content discovery and community story amplification. With millions of passionate users of Microsoft commercial products (e.g. Microsoft 365, Excel, Outlook, Azure, GitHub, Visual Studio (VS) Code, and more), we aim to give our advocates a megaphone putting their amazing stories, use cases, tweets and TikTok’s in front of millions of Microsoft social followers and injected into our storytelling engines (customer evidence, paid campaigns, eCommerce, and more).
Ideal candidates for this role speak the language of social and have the mindset of a journalist hunting for their next great feature. Candidates should understand platform nuances (e.g. Reddit vs. Discord vs. TikTok) and know the formula to producing a hook-worthy story. Experience in software, cloud, or developer communities is preferred.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities
Leverage social listening tools and community monitoring to identify, validate and source user generated content (UGC) and community stories
Partner with creative and production teams to capitalize on community stories for further creative and campaign development
Partner with social strategists to ensure user generated stories meet the needs of the channel editorial mix, tone of voice, and vision
Build a framework and rubric for which stories will meet our bar for quality, creativity, and use cases
Co-manage a team of community vendors who will aid in the discovery, outreach and UGC management
Ownership of t
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