Marketing Manager - Strategic Marketing

WM, a Fortune 250 company, is the leading provider of comprehensive waste and environmental services in North America. We are strongly committed to a foundation of operating excellence, professionalism and financial strength. WM serves nearly 25 million customers in residential, commercial, industrial and municipal markets throughout North America. 

I. Job Summary

WM is seeking a strategic, marketing leader to drive the planning, execution, and optimization of marketing programs that support WM’s growth, sustainability, and recycling goals. This role bridges corporate marketing and business line priorities, ensuring initiatives are communicated with clarity, credibility, and impact.

The ideal candidate combines analytical rigor, business acumen, and creative vision. He/She thrives in fast-paced environments, brings structure to ambiguity, and inspires cross-functional teams through high-energy leadership and executive-ready communication.

II. Essential Duties and Responsibilities. 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Other minor duties may be assigned. 

Strategic Planning & Execution

• Develop and lead marketing strategies that advance WM’s goals and business growth.
• Translate complex offerings into compelling, customer-focused value propositions.
• Align marketing plans with sales objectives, revenue, and sustainability targets.
• Drive cross-functional execution of Marketing campaigns across all customer touchpoints.
• Partner with sales, advisory services, and communications teams to deliver programs on time and on budget.
• Ensure brand consistency and compliance across Marketing materials.

Go-to-Market Leadership

Stakeholder Engagement

• Represent strategic marketing across internal teams and external partners.
• Present strategies, insights, and deliverables to senior leaders with clarity and confidence.

Content & Communication

• Develop creative briefs and guide messaging across channels.
• Lead multichannel campaigns across the customer lifecycle, ensuring message alignment.
• Manage updates to internal and external content platforms and enable sales.

Performance & Optimization

• Define KPIs and frameworks to measure marketing effectiveness and ROI.
• Analyze campaign performance and adjust strategies to improve engagement and conversion.

You are good at

• Driving results with a strong work ethic, entrepreneurial drive, service mentality and ability to work both autonomously and in a cross-functional team.
• Building consensus across senior stakeholders and demonstrating strategic partnership, confident presence and mature judgement.
• Operating effectively in a matrix organization and fast-paced environment where ownership, accountability, and way forward may be unclear – you drive for clarity.
• Leading complex, broader sub-functional teams to execute marketing and brand communication projects.
• Translating data into actionable insights and strategic recommendations.
• Championing sustainability with authenticity and customer relevance.
   

III. Qualifications 
The requirements listed below are representative of the qualifications necessary to perform the job.

 A. Education and Experience

• Required: Bachelor’s Degree, or equivalent experience, in Marketing or similar area of study, and seven to ten years previous experience.

• Preferred: MBA or Master’s Degree, or equivalent experience, in Marketing, Integrated Marking Communications, or similar area of study, and seven to ten years previous experience, preferably in B2B. 

Preferred Knowledge, Skills and Abilities:

• Proven ability to lead strategic initiatives and resolve complex challenges independently.
• Excellent execution/ organizational and communication skills.
• Exceptional written, verbal, and visual communication skills. 
• Advanced proficiency in Outlook, PowerPoint, and Excel.
• Service-oriented, proactive, and adaptable mindset

B. Certificates, Licenses, Registrations or Other Requirements

• None required.

IV. Work Environment 
Listed below are key points regarding environmental demands and work environment of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

• Required to use motor coordination with finger dexterity (such as keyboarding, machine operation, etc.) part of the work day;
• Required to exert physical effort in handling objects less than 30 pounds rarely;
• Required to be exposed to physical occupational risks (such as cuts