Product Marketing Manager - Sexual Health

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Job Description

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of!

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our office in either Lake Forest, IL for Abbott Molecular, a division of Abbott Laboratories, a global, diversified healthcare innovator with a legacy of pioneering work in medical diagnostics.

As the Product Marketing Manager, Sexual Health, you will be working on highly visible projects within the molecular diagnostics business unit and will be responsible for driving execution of the global brand marketing strategy, product management and marketing activation. The Product Marketing Manager shall maintain worldwide product expertise for products/franchises, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning. The person hired in this role will also provide on-going support of new product development including customer requirements definition, product concept validation, financial analysis, and securing Business Unit commitment through market launch.

Success will be measured against sales and margin expectations, sales force competency/knowledge level and market image.

What You’ll Work On

• Maintain worldwide market expertise for products and franchises, including in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.

• Develop marketing plans that support growth of market share of the sexual health portfolio

• Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessment. 

• Create and develop strategies for new product commercialization. 

• Assess new markets and opportunities in support of BD and R&D.

• Partner with global peers and in-market experts to build the brand to achieve business goals.

• Ensure alignment of cross-functions at Headquarters and Regions to insight direction.

• Liaison effectively with global stakeholders, both at Headquarters and in the Regions, in a matrix organizational design to bring plans to fruition.

• As for every leadership position, this individual is Responsible for compliance with applicable corporate and divisional policies and procedures.

Required Qualifications:

• Bachelor’s Degree (± 16 years) business or marketing an equivalent combination of education and work experience.

• At least 5 years of substantial financial skills, market analysis and advanced communication skills.

• At least 5 yea