Creative Content Strategist (Part-Time)

Working Title: Creative Content Strategist (Part-Time)

State Role Title: PR/Marketing Specialist III

Position Type: Part-time - Wage / Part-time Salaried

Position Status: Part-Time

FLSA Status: Non-Exempt: Eligible for Overtime

 

College/Division: Communications and Marketing

Department: 100445 - Advancement Marketing

 

Pay Rate: Hourly

Specify Range or Amount: $23.11 per hour

 

Is this a JMU only position? No

Is this a grant-funded position? No

Is this a Conflict of Interest designated position? No

 

Beginning Review Date: 02/11/2025

 

About JMU:

JMU is a publicly funded university with a beautiful campus and a supportive community that is committed to preparing students for the future. JMU offers several perks to all employees including:
• A Tuition Waiver Program that allows employees to have tuition waived for undergraduate and graduate level courses taken at JMU.
• Free Access to the University Recreation Center (UREC): Employees can enjoy facility access and program registration privileges at UREC and University Park. This includes the climbing wall, equipment centers, and group exercise studios.
• A variety of voluntary benefits such as Pet Insurance, Identity Theft and Legal Protection Plans, and several other supplemental benefits.
• Holiday Breaks: The university is granted 12 holidays a year.
• Talent Development Trainings: The Talent Development department offers a wide variety of personal and professional trainings, eligible for all employees to join.

Visit our Benefits site to learn more about the benefits that James Madison University offers to part-time employees!

 

General Information:

The Office of Advancement Marketing at James Madison University (JMU) is accepting applications for a Creative Content Strategist to play a vital role in developing strategic content to support fundraising and engagement initiatives. The successful candidate will have project management experience as well as a track record of developing persuasive promotional materials, crafting compelling storytelling in support of fundraising and stewardship, and possessing editorial and graphic design skills.

This part-time position reports to the Senior Associate Director of Advancement Marketing and works closely with communications and marketing, fundraising, and stewardship staff, as well as with campus partners. The role supports strategies and events that enhance donor engagement and stewardship.

 

Duties and Responsibilities:

• Develop creative concepts for engaging, persuasive, and visually appealing marketing materials while adhering to JMU brand standards.
• Leverage donor intelligence to design and/or write compelling print and digital materials, that could include solicitations, funding cases, giving menus, gift proposals, event collateral, white papers, newsletters, impact reports, web pages, social media, and magazine ads.
• Cultivate and maintain relationships with Advancement partners, print vendors, and external stakeholders, serving as project lead when assigned.
• Collaborate with the Advancement Marketing team to develop strategies, tactics, and messaging for donor engagement, solicitation, and stewardship.
• Act as a content creator, managing projects from ideation through completion and communicating project status to team members and partners.
• Utilize project management systems (e.g., Microsoft Teams, Basecamp) to organize workflows, establish schedules, summarize outcomes, and maintain an archive of design files for future use.

 

Qualifications:

Required:

• Experience in public relations or cause-based, branded content creation.
• Knowledge of graphic design and digital marketing principles and practices.
• Proficiency in Adobe Photoshop, Illustrator, InDesign,
• Professional written communication skills with attention to accuracy and detail.
• Demonstrated ability to manage projects efficiently while maintaining priorities, deadlines, and deliverables.
• Experience collaborating with teams and independently taking initiative to meet goals.

 

Additional Posting Information:

If possible,