Senior Manager, Partnership Marketing - Naming Rights

The Senior Manager, Partnership Marketing – Naming Rights will be the centerpiece for naming rights digital and social communications and be charged with driving insights through digital  aptitude and analytics, ultimately resulting in growing presence, impressions and traffic across digital and social platforms. 

This position will be the internal point of contact for all cross programming related to Lions channels and interacting with Lions channels (digital, social, etc.) and have oversight of the applicable customer journey, along with aiding in development of and activating the ensuing umbrella digital strategies. 

This position must also have a deep digital and analytics understanding, as this position will be charged with leading the analytics delivery and digital performance processes for naming rights.   This includes (but is not limited to) website performance and optimizations, social performance and optimizations, digital and social marketing and executing/capturing case studies, recaps and best in class examples.

ESSENTIAL FUNCTIONS (including, but not limited to):

The Senior Manager Partnership Marketing – Naming Rights will have daily responsibilities including, without limitation, the following:

Partnership Marketing

• Lead the focused growth of the naming rights social channels and strategy, using social media to engage fans, build brand affinity and drive traffic throughout the year
• Participate in integrated meetings to enhance digital and social asset ideation, collaboration and performance across applicable assets
• Collaborate with teammates to work with agency resources and collaborate with internal departments and team members in order to complete contract deliverables and implement best practices*
• Maintain & deepen day to day relationships between naming rights partner and internal departments
• Work with naming rights partner to identify measurable business objectives specific to their social & digital goals
• Co-develop and execute a specific digital/social marketing plan (alongside hired digital agency) that most effectively leverages our assets and capabilities, supports our partners’ business and delivers on objectives*
• Manage expenses (as applicable) related to partner events/engagement activity                                                                             
• Attend client meetings and be an integral part of how partner, partner agencies and managed agency resources curate a unique plan for activation of naming rights partnership
• Collaborate with Partnership Marketing, Solutions & Analytics staff on the end of season recap process, which includes the preparation of recaps, leveraging market research and analytics
• Game-day responsibilities include activation setup, entertaining clients and fulfilling sponsorship contract obligations
• Event planning, production, and execution for partner-sponsored events and/or meetings
• Work with NFL sponsorship colleagues sharing ideas and industry best practices

Digital/Analytics

• Become familiar with the internal analytics resources available in order to enhance, optimize and/or develop the digital assets within the naming rights agreement
• Develop strong working relationships with the broader marketing & analytics team
• Be a strong link between departments with a clear focus on corporate partnerships, digital and analytics
• Oversee analytics output and put insights to work to drive business results
• Collaborate with 3rd party vendors to maximize data and insight capture and opportunity for utilization
• Work with 3rd party vendors and internal departments to assist in development of key data-driven initiatives
• Work alongside Lions digital team to understand areas of opportunity, collaboration, etc.
• Monitor external market analysis trends and apply best practices to assets
• Develop clear and actionable research to yield insights
• Assist with daily and long-term re-orientation and revitalization of fordfield.com, to include:
• Coordinate with internal staff on day-to-day maintenance of website
• Coordinate with digital staff on monetization of fordfield.com through social media, content creation and site layout
• Work with relevant department head(s) regarding business and marketing content for Ford Field assets to drive business objectives for naming rights partner
• Work with partnerships team to manage and maintain web ads throughout all digital channels
• Collaborate with internal departments to support web design needs and objectives
• Work with internal departments as appropriate to create and maintain basic web graphics for website and social media channels
• Present