Director, Product Marketing - Application Security

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Cloudflare is looking for an experienced product marketer to lead our application security product marketing team. This is a high-impact, results-oriented role, where you will work directly with Sales, Product Management, and Marketing to take new products to market and develop messaging and campaigns that drive acquisition and expansion.

The application security portfolio consists of the web application firewall, rate limiting, bot management, and DDOS protection products. Successful candidates will have a passion for helping to build a better Internet by enabling web properties to improve their security posture. You will have a drive to understand customer needs, dig into product details, and elevate our messaging to deliver solution-oriented, breakthrough initiatives.  You will enjoy this role if you like working with fast-paced teams and having autonomy to drive your initiatives. 

This role is a part of our Product Marketing team and reports into our Vice President of Product Marketing and Solutions.  This will be a highly visible leadership role within the organization, which will have a significant impact on the long-term growth of the fast-growing Cloudflare business.

What You’ll Get To Do In This Role

• Own go-to-market activities for application security products. 
• Understand and exploit the weaknesses of both box vendors as well as cloud providers in application security.
• Evangelize Cloudflare products to analysts, prospects, and customers—in meetings, webinars, conferences and tradeshows.
• Be the voice of the product to the entire marketing team. Be the voice of the marketing team to the product management and CTO organization.
• Develop messaging that proves Cloudflare’s differentiation in application security. 
• Develop and execute integrated marketing campaigns to drive demand for application security products and solutions.
• Provide support for the field sales teams in the form of sales plays for both mid-market and enterprise.
• Partner with our Analyst Relations team to establish Cloudflare as a security leader.

Qualifications

What We’re Looking For In You

• 8+ years of experience in product marketing/product management with at least 5 years in a security-focused role. 
• Experience at one or more cyber security vendors. Knowledge of HTTP, OWASP, Bots.
• Experience positioning technical products to both technical users and economic decision makers.
• Excellent written and presentation skills. This role demands someone who is gifted in their ability to communicate effectively with all stakeholders, including product management, sales, comms, and marketing.
• Ability to manage ambiguity and navigate unforeseen obstacles gracefully.
• Self-starter who truly enjoys working in a fast-paced, innovative cloud services company.
• BS/BA degree in Marketing, Business, Engineering, or related field.

Compensation

Compensation may be adjusted depending on work location.

• For Colorado-based hires and Washington hires: Estimated annual salary of $221,000 - $ 270,000.
• For New York City-based and California (excluding Bay Area): Estimated annual salary of $241,000 - $295,000
• For Bay Area-based hires: Estimated annual salary of $254,000 - $310,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your f