Brand Manager-RainX

Company Description

ITW (NYSE: ITW) is a Fortune 200 global multi-industrial manufacturing leader with revenues totaling $12.6 billion in 2020. The company's seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW's approximately 43,000 dedicated colleagues around the world thrive in the company's decentralized and entrepreneurial culture. www.itw.com.

Job Description

This individual will be responsible for managing and executing the brand and marketing initiatives in support of our RainX Wiper Blade products.

This position collaborates with the Marketing Manager to help set the strategic vision for our additive chemicals in the professional automotive service channels.  S/He will help identify, develop and implement best-in-class brand and portfolio strategies to drive market share, deliver revenue and variable margin growth.  The Brand Manager has a track record of delivering results while exhibiting leadership capabilities. This role will partner with and collaborate across the business with team members from multiple departments (Finance, R&D, Innovations, Supply Chain, Sales, Innovations, MARCOM, etc.).  Key deliverables for the Brand Manager will be: exhibit knowledge of competitive landscape, understand product life cycle and innovation pipelines, collaborate with Sales and/or Insights to identify new market opportunities, develop and launch new products in the professional automotive service channels, provide analysis on sales velocities, become a subject matter expert and brand steward of the various brand portfolios and promote brand awareness.  

Duties and Responsibilities

• Working with the Marketing Manager, develop and implement pricing strategies.
• Assist in setting plans and strategy to grow the product portfolio.
• Implement highly focused brand plans.
• Use industry and trend research to support strategies.
• Responsible for making sure that branding is consistent across advertising and campaigns.
• Develop strong working relationship with Sales and help create sales tools needed for sales presentations. 
• Having a grasp of the target market and potential target markets.
• Provide strong analysis of key brand activities.
• Cultivate relationships and strategic partnerships with key internal parties to effectively lead cross-functional teams and secure internal buy-in.
• Work with agencies, evaluate creative and provide strong constructive feedback.
• Help manage advertising development and media planning.
• Responsible for all brand packaging and graphic updates.
• Work closely with new product development team ensuring new products are in line with brand strategy, trends, and future needs shared by retailers and consumers.
• Coordinate the creation and execution of brand support deliverables for new product launches such as website development, installation videos, training content, etc. 

Qualifications

• Experience in the Automotive Aftermarket is required
• Bachelor’s degree with 3+ years Marketing and/or Brand Management experience or MBA with minimum 2 years Product Management and/or Brand Management experience (preferred)
• Able to effectively align, motivate and lead internal cross-functional teams
• Excellent written and verbal communications skills with ability to effectively interact and present to multiple levels of organization
• Must be able to travel up to 10% of time
• Clear understanding of general marketing principles
• Strong analytical skills
• Skilled at identifying and leveraging variety of tools to identify, develop and assess new opportunities
• Strong organizational skills & strong attention to detail
• Proven ability to effectively manage & prioritize multiple, complex projects simultaneously
• Proven skills in building relationships & collaboration
• Customer focused with ability to objectively assess opportunities and fit with customers’ needs
• Working knowledge of basic financial principles, some P&L experience

Additional Information

All your information will be kept confidential according to EEO guidelines.  Must be authorized to work in the United Sates.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process