Marketing Brand Specialist

Job Description

POSITION: Marketing Brand Specialist

REPORTS TO: Marketing Project Manager

POSITION TYPE: 12-month

START DATE: January 2025

COMPENSATION: $54,911 - $65,894, Home Office Grade 4

At YES Prep, work for a mission that impacts the life trajectory of students and their families. YES Prep creates pathways to extraordinary opportunity through best-in-class development, competitive compensation and benefits, and recognition for your impact. Grow as an authentic leader and be part of an equity driven, team-oriented culture. 

Our campuses are advancing educational equity. Some quick stats about us:

• 19,500 Students
• 2,300 Team Members
• 15 Secondary Campuses
• 9 Elementary Campuses
• 92% Students Who Qualify for Free/Reduced-Price Lunch
• 96% Hispanic & African-American Students
• 90% Students Who Are Accepted to a 4-Year University
• 88% First-Generation College Students
• Ranked in the Top 100 High Schools in the Nation, U.S. News & World Report

We serve the students of Houston, Texas, the 4th largest city across the United States. There are over 20 public-school districts and other great public charter school options  within Houston’s city limits serving our increasing population. We are a rapidly growing organization, committed to creating life-changing opportunities for over 23,000 students by 2025.

THE OPPORTUNITY

YES Prep needs a dynamic Marketing Brand Specialist with a diverse set of experiences, to make our mission a reality. As a YES Prep employee, you will achieve jaw-dropping results, create pathways to opportunity for our students, build transformative relationships, and eliminate educational inequities to advance social justice.

To put it simply, you will be responsible for executing strategies that enhance our brand's visibility and reputation. You will work closely with various teams to ensure consistency in messaging and branding across all channels.

THE ROLE

When you join the YES Prep team, some of the work and responsibilities will include:

• Market Research: Conducting market analysis and consumer research to identify trends, insights, and opportunities for brand growth and positioning, focusing on new schools and projected growth.
• Creating advertising campaigns, pricing strategies and targeting the demographic data of target audiences.
• Enrollment Campaign Execution: Collaborating with cross-functional teams to design and execute integrated marketing campaigns that promote brand awareness and drive engagement.
• Capital Campaign: Partnering with Development team to ensure brand consistency is met across all collateral.
• Brand Guidelines: Maintaining and enforcing brand guidelines to ensure consistency in all marketing communications and materials.
• Performance Tracking: Monitoring and analyzing performance metrics, providing insights and recommendations for continuous improvement.
• Stakeholder Collaboration: Working closely with internal teams to support brand initiatives and ensure cohesive execution across all touchpoints.
• Brand Support: Enhancing and supporting brand visibility through internal trainings, managing brand SharePoint hub for YES Prep team members, and externally through communicating with vendors, ensuring they have access to updated brand files for events, and collaborative efforts.
• Account Management: Working with vendors for extern