Marketing Lead, Planning and Analytics

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Work Locations:  Dallas, TX

About AT&T

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About AT&T: Our purpose is to create connection – with each other, with what people need to thrive in their everyday lives, and with the stories and experiences that matter.

About AT&T Marketing & Growth Organization (MGO):

The Marketing & Growth Organization's mission is to drive AT&T brand growth (i.e. volume, value, and equity) so that we can attract, inspire, and empower customers with more focus and efficiency. As part of that mission, the core charter of the Marketing & Growth Organization is:

1) DRIVING BUSINESS GROWTH by unlocking opportunity with existing customers and diverse & new audiences

2) BUILDING A WORLD-CLASS BRAND aligned to parameters that drive demand for our products and services

3) INSPIRING GREATER LOYALTY & LIFETIME VALUE by delivering a best-in-class experience to our customers

4) ACTING AS THE CENTRAL ‘NERVE CENTER’ OF THE COMPANY by unearthing key consumer insights that power how AT&T drives brand and consumer experience differentiation

5) PROVIDING EXCEPTIONAL CREATIVE OUTPUT & COLLATERAL to our business unit partners and ensuring consumers at all touchpoints are connected with our great brand and products

ROLE AND RESPONSIBILITIES

In this strategic and analytically driven role, you will lead the optimization and transformation of AT&T’s annual marketing investment plans. Leveraging thorough data analysis and market insights, you will drive the direction of budgets aligned with revenue forecasts, business unit objectives, market dynamics, and profitability targets. Collaborating cross-functionally with Business Unit leaders, Marketing & Growth teams, finance, business intelligence, and product divisions, you will architect data-informed, bottoms-up business plans that balance ambition with financial discipline. Your expertise in analytics will be critical in prioritizing marketing spend and evaluating its impact on revenue and key performance indicators. Serving as a strategic analyst, you will interpret complex data to surface risks, opportunities, and validate the feasibility of forecast goals, ensuring alignment with corporate priorities. You will provide actionable recommendations that guide marketing investments to maximize revenue growth and profitability. Throughout the fiscal year, you will continuously monitor performance metrics in partnership with finance teams, applying agile adjustments to optimize marketing spend against evolving business conditions. Your consultative approach will unify product strategies and marketing initiatives into a cohesive investment framework, delivering a clear, data-backed point of view that enables AT&T to achieve its strategic growth ambitions.

You will be responsible for:

· Strategic Marketing Planning:

o Partnering closely with finance and marketing analytics teams to establish unified, actionable metrics for ongoing measurement and optimization.

o Providing competitive benchmarking, market intelligence, and thought leadership on marketing-to-sales ratios and budgeting best practices to inform strategic investment decisions.

o Delivering strategic budget and spend recommendations that optimize spend thresholds to drive measurable performance outcomes.

· Dynamic Budget Management and Optimization:

o Continuously monitoring market and business indicators to adjust marketing budgets responsively throughout the fiscal year.

o Providing expert consultation and strategic insights to marketing teams and Business Units to inform budget decisions and realign investments with evolving business needs.

· Multi-Product Integrated Investment Transformation:

o Designing and executing a cross-product marketing investment framework that prioritizes spend based on comprehensive revenue analytics and enterprise-wide growth objectives.

o Advising on prioritization strategies that integrate inputs from both Consumer and Business segments, ensuring alignment with overarching revenue goals and maximizing growth impact across AT&T’s portfolio.

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