Head of Product, Wellbeing & Small Domestic Appliances

Product Line

Permanent

Job Description

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2023, Electrolux North America had sales of $4.6 billion and employed more than 10,000 people. 

About the Role

The successful candidate will be the Wellbeing & Small Domestic Appliances (SDA) product leader within Electrolux Business Area North America.  The incumbent will successfully lead the product line management, consumer experience and product line/business strategy for the categories including Air Care, Floor Care and Small Domestic Appliances.  This individual will be expected to take a strong leadership position to ensure that all North American Wellbeing & SDA product line plans are aligned with overall Group and NA business plans and achievement of financial/profitability objectives. 

This role will align the category around the creation of a Best-in-Class Consumer Experience by leveraging our strategic focus areas.  For the Frigidaire, Electrolux and Anova brands the incumbent will drive product and feature development, generation planning, speed to market, low product cost, product quality, and operation efficiencies within the product line, making use of Group and external resources where applicable.  Analyzes product performance, product competitiveness, and product trends in the marketplace and develops pricing and channel strategies for assigned products based on this research and analysis.  Works with marketing and sales teams to identify and implement appropriate market and sales strategies.

Where you'll be:  This position must be hybrid from our Charlotte, NC HQ. Minimal local/international annual travel anticipated.

What you’ll do:  

• Report into the North American CEO; oversee development, launch, and management of Wellbeing and SDA products in Business Area North America (BA NA) including short- and long-term profitability

• Translate Wellbeing & SDA into successful 3 to 5-year generation plans and category growth

• Ensure the Product Lines have a competitive range with the right profitability in all segments, brands, channels, and markets

• Provide leadership to the Product Line team

• Deliver Consumer Experience Innovation

  • Consumer experience focuses in the areas of innovation, design and marketing

  • Best-in-class Wellbeing & SDA star product pipeline

  • Focus on consumer quality experience

• In collaboration with the Global Category and innovation team, build and update a 3-to-5-year product roadmap which includes sourced and licensed products based on consumer insight, customer requirements, competitor mapping, technology mapping, and sound business management principles

• Work with Sourcing teams both Regional and Global on new product solutions

• Ensure to protect and foster Electrolux intellectual property, patent portfolio, and differentiated platform development

• Overall responsibility to deliver the financial commitments on new products through the development and execution of robust commercialization plans

• Ensure achievement of budget targets

• Drive team to improve quality of product in market, below target launch of new product, and elimination of poor-quality products in market

• Collaborate with CDI, Engineering, Purchasing and Suppliers as needed to drive innovative solutions, cost outs, and quality improvements

• Leadership accountability of the annual business plans including monthly and quarterly P&L maintenance

• Support cross-functional teams to drive technological breakthroughs, implement new product development plans, and ensure that plans are delivered on-time and on-budget

• Collaborate and support the work across the organization to manage the product line’s long and short-term profitability, e.g.

• Cross-Functional Responsibilities:

  • Partner with Sales to optimize market pricing and drive profitable growth across channels.

  • Collaborate with Marketing to articulate product value proposition, ensure consistent messaging, and support effective go-to-market strategies and point of purchase material

  • Work with Marketing to nurture consumer communities and build long-term ecosystem engagement and lifetime relationsh