Litfulo Patient Marketing Director

Why Patients Need You

Everything we do, every day, is in line with an unwavering commitment to the quality and the delivery of safe and effective products to patients. Our science and risk-based compliant quality culture is flexible, innovative, and customer oriented. Whether you are involved in development, maintenance, compliance or analysis through research programs, your contribution will directly impact patients.

What You Will Achieve

Pfizer Specialty Care strives to deliver breakthroughs that enable freedom from day-to-day suffering for people living with chronic inflammatory diseases, which can be debilitating, disfiguring, and distressing.

LITFULO, one of Pfizer’s 25 by 25 launches, is a JAK3/TEC molecule that received approval in June 2023 and is the first and only FDA-approved treatment for severe AA in adolescents (ages 12-17) and adults. Currently, there are three FDA-approved medicines for adults with severe AA, with new competitors entering the market starting mid-2026. After only 2 years in market, it has become the #1 prescribed JAK for severe alopecia areata.

The Litfulo Patient Marketing Director role is an opportunity to lead patient campaigns and to be part of an agile, innovative, groundbreaking team. The Litfulo Patient Marketing Director will be integral to the LITFULO marketing team in delivering excellence in a critical year where more competitors will be launching in this space.

What You Will Achieve

The US LITFULO team comprises a group of talented, diverse, tenacious colleagues and attracts colleagues focused on developing or enhancing their growth mindset. With several Pfizer Firsts under our belt, we remain focused on building an excellent, innovative brand with patients at the center of our mission. The team is driven by an unrelenting determination to embody Pfizer’s values and to be the catalyst for every team member’s success. We harness our individual and collective strengths and embrace the courage to pursue boldness.

This is a tremendous opportunity for an experienced consumer marketer to lead several Pfizer-first, bold initiatives and demonstrate significant leadership across the marketing and cross functional team.

The Litfulo Patient Marketing Director will lead the development of the insights driven, direct to consumer advertising campaigns, patient materials, media and holistic tactical plan across the omnichannel ecosystem, including Digital TV/Video.

How You Will Achieve It

Develop best-in-class Consumer advertising campaigns, aligned with the patient strategy, to drive patient awareness and action, fully integrating Marketing Excellence Transformation principles.

• Support development and execution of insights-driven, long and short-term patient strategy and tactics.
• Develop and execute branded patient tactics across omnichannel ecosystem, (including Digital TV/Video). Manage campaign evolution and OPDP preclearance as needed.
• Deepen and elevate CoLab, CMO and LITFULO integration, both strategically and tactically.
• Lead media strategy, planning, performance and optimizations across omnichannel ecosystem, including innovation.
• Lead analysis and development of future audience segmentation builds in close collaboration with IIS, CMO and CoLab.
• Develop holistic learning and measurement plan, monitoring key metrics to evaluate the implementation and ROI of key patient marketing initiatives and optimize accordingly to maximize plan output.
• Support leading AOR relationship, including budget management.
• Collaborate with global marketing; the US HCP and Access teams and I&I teams to identify ways to improve patient outcomes and ensure cohesion across customers.
• Act as Patient Advocacy Group primary liaison for Marketing in close collaboration with Corporate Affairs.
• Champion innovation, seek learnings from other brands and other industries to elevate and amplify approach.
• Act as Commercial Lead on Patient Navigators initiative, collaborating in with Patient Solutions, IIS and measurement teams.

Qualifications

Must-Have

• 8-10 years of broad pharmaceutical experience with a minimum of 4-5 years of US.
• Marketing experience.
• US Consumer brand marketing experience is required.
• Demonstration of strategic and tactical marketing capabilities with proven creative and analytical skills. 
• Experience with DTC campaign development, production, market testing and OPDP pre-clearance.
• Demonstration of DTC media planning, strategy and execution.
• High learning agility and ability to strategically and purposefully lead others through ambiguity and change.
• Excellent analytic and problem solving and planning capab