Associate Creative Director, Acquisition Marketing

At BrightWay (www.meetbrightway.com) we’re living our mission to improve the financial well-being of hard-working Americans. Our goal is to transform the way our customers think about and use credit cards, rewarding good behavior in ways that truly add value, while providing experiences that empower and engage, even if that means challenging industry norms.  We continually challenge what a digital finance product can be - employing a customer-first approach in developing all of our products, features, or experiences. We’re not afraid to look to outside influences and create new frameworks. 

Operating as a startup and owned by OneMain Financial, one of the largest and most successful personal finance companies in the industry, we launched our digital-first suite of credit cards in 2021 and have been on a high growth, fast-track ride of fostering innovative thinking to engaging and empower our customers ever since. 

Location: Charlotte, NC // Hybrid: 3 days/week (Tuesday - Thursday)

About the job: 

We are looking for an Associate Creative Director to join our team as a skilled individual contributor with management experience, overseeing our acquisition marketing experiences. The Associate Director is responsible for: 

• Setting and executing the overall creative marketing strategy in acquisition campaigns across all channels (may flex to other servicing areas as needed). 

• Maintaining creative marketing assets across landing pages and other web-based assets, in-app marketing, emails, and print assets, ensuring high standard of quality and creative cohesion at every touchpoint. 

• Collaborating cross-functionally with product marketing, strategy, and external partners to both implement new campaigns and optimize existing ones for performance, targeting, and conversion. 

• Leading creative work with external partners, ensuring high quality and on time delivery. 

• Staying informed on industry trends and customer behaviors to inform creative decisions  

• Maintaining and innovating on the BrightWay design system. 

As a senior team member you’re also an integral part of running our marketing and design teams on a daily basis. You’re mentoring junior team members and helping to define your team’s process such as critiques and team meetings, ensuring an engaged, supported, and productive team. 

Qualifications:  

• Minimum of 10 years experience in either agency, startup, or early-stage product environments designing consumer facing digital experiences, preferably with new to market products. 

• Minimum  5