Global Marketing Manager

<p><span><span><span><span>As a global leader in facilities services we connect people and places to make the world work better. As a placemaker, you’ll play a vital role in delivering exceptional workplace experiences, where service excellence is at the heart of everything we do. Together, we make space for people and businesses to thrive.</span></span></span></span></p> <p> </p> <p><span><span><span><b><span>Location: Copenhagen/Warsaw/London</span></b></span></span></span></p> <p><span><span><span><b><span>Language: English</span></b></span></span></span></p> <p> </p> <p><span><span><span><b><u><span>Main purpose of the position</span></u></b><span>:</span></span></span></span></p> <p><span><span><span><span>Driving customer centric growth: You will be responsible for leading marketing campaigns, including strategy, segment and product messaging,  multichannel execution plan and performance reporting. </span></span></span></span></p> <p> </p> <p><span><span><span><b><u><span>What you’ll do:</span></u></b> </span></span></span></p> <p><span><span><span><span>You will play a key role in creating best-in-class marketing  programs with a focus on delivering results and business outcomes.</span></span></span></span><br/>  </p> <ul> <li><span><span><span><span>Lead campaigns for some of our strategic programmes and markets, working closely with your workstream leaders and the business to develop the briefs, value propositions, campaign and other enablement content. </span></span></span></span></li> <li><span><span><span><span>Define and embed single Source of Truth for content – establish single source of truth through common communications flow and channels with a clear content structure, ensuring the right content is available on relevant platforms and channels for our commercial and revenue colleagues. </span></span></span></span></li> <li><span><span><span><span>Create and deliver integrated marketing campaigns that help build customer relationships, support commercial and revenue objectives. </span></span></span></span></li> <li><span><span><span><span>Develop value propositions and campaign narratives for key segments, service lines -  aligning with commercial objectives and audience needs</span></span></span></span></li> <li><span><span><span><span>Manage campaign execution including timelines, budgets, assets, and governance, ensuring delivery on time and to standard</span></span></span></span></li> <li><span><span><span><span>Support and advance continuous campaign optimisation efforts including analysing campaign results and gleaning insights.</span></span></span></span></li> </ul> <p> </p> <p><span><span><span><b><u><span>Who you’ll work with:</span></u></b></span></span></span></p> <ul> <li><span><span><span><span>You will operate in a collaborative, fast-paced global team, working cross-functionally to ensure our marketing efforts are connected, creative, and commercial.</span></span></span></span></li> </ul> <ul> <li><span><span><span><span><span>Internal stakeholders across Group and Regional Marketing, Communications, Commercial and revenue teams</span></span></span></span></span></li> <li><span><span><span><span><span>Senior leaders, including global account teams, solution leads and regional marketing leads</span></span></span></span></span></li> <li><span><span><span><span><span>External creative and media agencies. </span></span></span></span></span></li> </ul> <p> </p> <p> </p> <p><span><span><span><b><u><span>Key qualifications:</span></u></b> </span></span></span></p> <ul> <li><span><span><span><span>8+ years of  B2B marketing experience, preferably in facilities management, professional services, or complex matrixed organisations </span></span></span></span></li> <li><span><span><span><span>Proven experience in handling marketing  strategy and optimisation at a regional and global scale. </span></span></span></span></li> <li><span><span><span><span>Understand the execution engine broadly – tactics, channels, how the engine activates content to support GTM needs.</span></span></span></span></li> <li><span><span><span><span>Think differently to drive ideas, develop and produce creative campaign concepts.</span></span></span></span></li> <li><span><span><span><span>You hold a degree within Marketing.</span></span></span></span></li> </ul> <p> </p> <p><span><span><span><b><u><span>Personal skills you excel:</span></u></b> </span></span></span></p> <ul> <li><span><span><span><span>Experience of working in large/matrix organisations, balancing multiple stakeholder requirements </span></span></span></span></li> </ul> <ul> <li><span><span><span><span><span>You have strong stakeholder management skills. </span></span></span></span></span></li> <li><span><span><span><span><span>Ability to motivate change - a problem solver and process-oriented.</span></span></span></span></span></li> <li><span><span><span><span><span>Great project management skills with attention to detail.</span></span></span></