Director, Digital Marketing & Artist Development (Sony Music Nashville)

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

Position Summary

As a Director, Digital Marketing & Artist Development, with the direction of the VP, Digital Marketing and VP, International Marketing & Artist Development, this individual operates as a project manager to drive and evolve the company’s development of strategic and tactical marketing campaigns. You will serve as an integral part of a team responsible for creating and implementing digital marketing and revenue-generating campaigns for your assigned roster. This role operates as a project manager, communicating with artist management and providing budget oversight and ensure the effectiveness of marketing plan for an assigned roster of SMN artists.

What you'll do:

• Serve as a project manager for an assigned artist roster, developing strategic timelines and marketing plans in collaboration with SMN’s promotion, media, creative and commercial partnership peers; lead in the execution of the marketing plan and evaluation of campaign results.
• Conduct planning meetings as needed, outlining specific agendas and identifying the most important next steps
• Create, develop and execute innovative digital marketing campaigns on behalf of assigned artist roster
• Grow and engage social network communities (e.g. Instagram, Facebook, Twitter, YouTube Community, etc.), track and analyze social media data and consumer marketing results
• Communicate goals, strategies and marketing campaign efforts with internal and external teams to maintain expectations with Sony leadership, artists and managers
• Serve as key liaison with in-house Creative Services team to ensure visual tools support the brand and satisfy established project goals
• Create marketing budgets and provide budget oversight for all artist releases, meeting annual overhead and profitability targets
• Implement new technologies and marketing tactics geared to maximize music streaming and consumption
• Partner with and oversee various stakeholders in the development of websites, content (video, audio, graphic, text), and posting strategies for web, social and mobile
• Drive CRM strategy for assigned artist roster; employ consumer data segmentation, targeting, testing and technical integration to optimize digital marketing initiatives
• With support of the Coordinator, Digital Marketing & Artist Development, conceptualize contests and sweeps, including set-up of online forms and drafting of rules with legal department
• Develop and execute measurable digital advertising campaigns that support overall project goals and reach target audiences across all artist digital properties

Who you are:

• A self-starter with at least 5 years of experience in marketing with proven success developing innovative, creative campaigns, preferably in a creative industry (music, television, entertainment, etc.)
• An idea generator who has experience working in a collaborative space as well as leading, influencing, and delegating while executing under stressful and demanding situations
• A team player with a passion for digital innovation and an ability to apply relevant technology trends to music marketing, as well as a strong work ethic, effective communication and editing skills (both written and verbal form) and advanced organizational skills
• A creator and storyteller with extensive, hands-on experience managing social media platforms, building social communities and using mobile marketing strategies and technology systems (SMS, surveys, etc.)
• Strong grasp of CRM/e-mail newsletter platforms (e.g. Salesforce, MailChimp, etc.)
• Broad understanding of e-commerce, D2C and music/ticket bundling, music streaming business, and their relevant digital platforms, and marketing responsibilities
• A detail-ori