Director of Growth Marketing – Direct Mail & Personal Lending

About Pagaya

Shape the Future of Finance

Pagaya is building a leading artificial intelligence network to help our partners grow their businesses and better serve their customers.

Pagaya is a global technology company making life-changing financial products and services available to more people nationwide, as it reshapes the financial services ecosystem. By using machine learning, a vast data network and a sophisticated AI-driven approach, Pagaya provides comprehensive consumer credit and residential real estate solutions for its partners, their customers, and investors. Its proprietary API and capital solutions integrate into its network of partners to deliver seamless user experiences and greater access to the mainstream economy. Pagaya has offices in New York and Tel Aviv. For more information, visit pagaya.com.

Let's create better outcomes together!

About the Role

We’re looking for an experienced and assertive Director of Growth Marketing to drive performance across direct mail and related acquisition channels for our core personal loan and point-of-sale businesses. You will serve as the GM of our direct mail and prescreen engine, owning full-funnel strategy and execution — from audience targeting to performance tracking.

This role reports to our Chief Commercial Product Officer, and works closely with leaders across Product, Risk, Partnerships, Data Science, and Credit to design, test, and scale impactful marketing programs. You’ll also collaborate with senior executives, including Pagaya’s CEO and President, to ensure alignment on business priorities.

This is a hands-on individual contributor role based in NYC during a critical build-and-scale phase; ideal for someone who thrives on ownership, speed, and impact.

Responsibilities

• Own and execute direct mail and prescreen marketing programs, including prequalification and invitation-to-apply campaigns.
• Develop and optimize targeting, segmentation, and creative strategies, driving key KPIs like response rate, approval rate, and cost per booking.
• Partner with Product, Risk, Partnerships, Data Science, and Credit to ensure programs align with risk appetite, partner requirements, and product capabilities.
• Lead tracking, monitoring, and experimentation to measure performance, uncover insights, and drive continuous improvement.
• Operate with a GM mindset: accountable for both strategy and execution, combining data-driven decision-making with a deep understanding of the end-to-end business.
• Present program results and strategic recommendations to senior leadership internally and with our banking + fintech partners
• Stay on top of competitive trends, regulatory shifts, and innovations in the unsecured lending space.

Requirements

• 10+ years of experience in growth or performance marketing, with a strong track record in consumer lending, credit cards, or financial services.
• Deep expertise in direct mail marketing, including list selection, creative testing, regulatory nuances, and campaign execution.
• Experience working cross-functionally with Risk, Product, and Partnerships teams to shape and execute compliant, high-performance programs.
• Strong analytical acumen, with the ability to monitor performance and identify optimization opportunities.
• Assertive, results-driven, and comfortable navigating ambiguity.
• Comfortable operating at both the strategic and tactical level—influencing executives while remaining hands-on.
• Based in New York City or open to relocating.

Nice to Have

• Experience at high-growth fintechs or credit-first companies (e.g., Prosper, LendingClub, SoFi).
• Exposure to product marketing or GTM strategy in a cross-functional environment.

The pay ranges for New York-based hires are commensurate with candidate experience. 

Pay ranges for candidates working in locations other than New York may differ based on the cost of labor in that location.

Compensation Range for New York Based Hires$200,000—$240,000 USD

Our Team

Pagaya was founded in 2016 by seasoned research, finance, and technology entrepreneurs with our head quarters located in NYC and Tel Aviv. 

We move fast and smart, identifying new opportunities and building end-to-end solutions from AI models and unique data sources. Every Pagaya team member is solving new and