VP, Viral Marketing

Turn strategic partnerships into marketing programs that accelerate the next generation of Beast Industries businesses.

Beast Industries is building a new telecommunications and mobile business designed for the next generation of consumers. The VP, Director of Mobile Marketing will lead the day-to-day marketing operations, go-to-market execution, and subscriber-growth programs supporting that business.

Reporting to the Head of Viral Marketing, this role will translate established business, brand, and viral marketing strategies into detailed execution plans across customer acquisition, lifecycle marketing, retail, CRM, partner channels, and subscriber communications.

This is a focused operating role dedicated to the telecommunications and mobile category. It is not responsible for setting the broader viral marketing vision for Beast Industries, leading the marketing strategy for other Beast businesses, or developing the company’s flagship creative platforms.

Success requires deep telecommunications or subscription-marketing expertise, strong operational discipline, and the ability to coordinate complex programs across internal teams and external partners.

The Role

The VP, Director of Mobile Marketing will serve as the senior operational marketing leader for Beast Industries’ telecommunications and mobile business.

The role will be responsible for converting approved strategies and creative platforms into executable go-to-market programs that drive subscriber acquisition, activation, engagement, retention, referrals, and household growth.

The ideal candidate combines telecommunications or subscription-marketing experience with strong capabilities in product commercialization, lifecycle marketing, retail activation, CRM, performance measurement, and cross-functional program management.

This leader should be highly effective at managing complex execution, establishing clear operating rhythms, and ensuring that marketing commitments are delivered accurately, efficiently, and on schedule.

What You'll Do

Mobile Go-to-Market Execution

• Lead the development and execution of go-to-market plans for the Beast Industries telecommunications and mobile business.
• Translate approved business, brand, and viral marketing strategies into detailed launch plans, workstreams, timelines, budgets, and deliverables.
• Coordinate marketing execution for mobile plans, pricing changes, promotional offers, service features, device programs, upgrades, trade-ins, and customer benefits.
• Develop clear customer-facing communications explaining plan value, pricing, switching processes, service features, and member benefits.
• Ensure that all launches are supported by appropriate operational, retail, CRM, customer-service, legal, and partner readiness.

Subscriber Acquisition

• Develop and execute customer-acquisition programs within the approved mobile marketing strategy.
• Manage conversion initiatives across digital, retail, affiliate, referral, CRM, paid media, and partner channels.
• Partner with analytics and finance teams to monitor acquisition performance and improve conversion efficiency.
• Identify friction within the customer journey and recommend improvements to enrollment, activation, and onboarding.
• Optimize approved campaigns and offers based on performance data and customer behavior.

Lifecycle and Retention Marketing

• Own the operational development of customer onboarding, engagement, retention, renewal, win-back, and referral communications.
• Build CRM journeys across email, SMS, app, web, and other owned customer channels.
• Partner with product and customer-experience teams to improve activation, engagement, and long-term customer value.
• Develop programs that reduce preventable churn