Senior Manager Wholesale Marketing-Retail Media

Purpose & Overall Relevance for the Organization:

As Senior Manager, WHS Marketing Digital Retail Media, you will lead the marketing strategy for Amazon while ensuring alignment with the other WHS digital leads. This role is responsible for developing, optimizing, and managing RMN investments to drive brand awareness, traffic, and sell-through across digital platforms.

 

Reporting to the Director, Wholesale Marketing, you will partner with cross-functional teams to execute data-driven media strategies, ensuring alignment with commercial objectives while maximizing return on ad spend (ROAS). You will oversee content creation, media investments, performance tracking, and digital retail marketing activations to enhance consumer engagement and revenue growth.

 

This role requires a deep understanding of digital media, ecommerce, and paid media ecosystems, ensuring seamless execution across digital retail touchpoints.

Key Responsibilities:

Retail Media Strategy & Execution

• Develop and execute the Retail Media Network (RMN) strategy for Amazon, while sharing learnings across other established and emerging retail media platforms.
• Own the planning, execution, and reporting of digital media investments to drive adidas’ visibility, engagement, and conversion across digital retail.
• Ensure RMN activations are aligned with brand priorities, seasonal campaigns, and product launches.
• Partner with external Retail Media Networks, agencies, and digital publishers to ensure best-in-class execution.
• Stay ahead of evolving retailer digital ecosystems, shopper trends, and regional differences to identify opportunities for increased brand visibility and engagement.

 

 

Media & Content Activation

• Lead paid media and content marketing strategies within wholesale digital environments to drive consumer engagement.
• Oversee display, sponsored search, and programmatic media within RMN platforms, optimizing for cost efficiency and performance KPIs.
• Collaborate with Brand Communications and Digital Activation teams to ensure content is tailored for the Amazon brand store and retail media to drive conversion.
• Maintain a deep understanding of consumer behavior, media consumption trends, and emerging technologies to refine activation strategies.
• Evaluate global digital marketing tools for relevance in RMN activations and drive necessary market-specific adaptations to optimize impact.

Performance Measurement & Budget Optimization

• Own marketing strategy and budget for content, retail and RMN, ensuring efficient use of resources to maximize ROAS and marketing impact.
• Develop and maintain reporting frameworks to track campaign effectiveness, share of voice (SOV), and media efficiency across digital retail partners.
• Analyze retailer sales data, consumer insights, and digital KPIs to drive optimization strategies and refine targeting and investment decisions.
• Continually test, learn, and evolve digital marketing and paid media approaches based on performance data.
• Ensure RMN investments directly contribute to account-level sales performance and optimize activations to drive higher sell-through rates.

Cross-Functional Collaboration & Leadership

• Work closely with Sales and Merchandising teams to ensure cohesive go-to-market plans.
• Lead collaboration with wholesale partners' RMN teams, ensuring adidas' media strategy is fully optimized for retail conversion and brand growth.
• Partner with Finance and Business Development teams to ensure marketing investments drive measurable business impact.
• Manage direct reports and cross-functional teams, fostering a high-performance culture focused on digital marketing excellence.

 

Key Relationships

• Amazon Retail and Media teams
• WHS digital leads – Aligning best practices
• Sales & Merchandising Teams – Align digital marketing strategies with sales goals and product priorities.
• Collaborate with Media, Brand Strategy, and Newsroom teams to ensure RMN activations align with adidas' broader brand storytelling and digital medi