Title: Manager, DTC Retail Marketing

 

Position

  Line of Business: Brand Activation

  Department: DTC Retail Marketing

  Location (City): Portland

  Job Grade: M4

 

Working Relationship

  Direct Reporting Line (ad): Senior Manager, DTC Retail Experience (Factory Outlet)

  Indirect / 2nd Direct Reporting Line: Director, DTC Retail Marketing

  Personnel Managed (Y/N): N

  Key Interfaces (Relationships with other dept/groups): all Retail departments including fleet and store management, Brand Activation and Brand Comms, Membership, Digital, Brand Design

Purpose (Brief summary of why role exists):

Responsible for maximizing the performance of  the DTC Retail fleet by positively impacting stores’ traffic, conversion rates and average transaction values through flawlessly execution of strategic, innovative and cohesive marketing programs including activations, promotions, CRM and other traffic driving initiatives and in-store communications.

Key Accountabilities:

• Coordinating and managing planning and implementation of all retail marketing activities including advertising, in-store communications, in-store events, promotions and ongoing campaign execution
• Partnering with Merchant and Planning teams to understand and deliver against key business objectives and seasonal product priorities.
• Collaborate with internal stakeholders and functional partners, driving strategic direction for DTC across all touchpoints of a campaign
• Maintain clear process and communication with key partners to align marketing and business objectives and ensure all campaigns are fully integrated
• Managing campaign development and execution based on Global or US concepts, from briefing through to implementation to post-campaign reporting
• Developing detailed campaign briefs, timelines, budgets and production plans for execution and delivery
• Supporting new store openings with in-store communications, launch activities and traffic-driving initiatives
• Establishing appropriate KPIs for each project and managing retail MWB spend. Providing post campaign analysis and assessment with a ROI focus .
• Working with regional and global counterparts to gather information, adhere to approval processes and report back on completion of campaigns
• Package and launch all concept campaigns to the field organization, ensuring the brand stories, campaign goals and elements are crystal clear and executed flawlessly

Knowledge Skills and Abilities:

• Experience in or understanding of Retail Marketing space, including understanding of retail key performance metrics and financial analysis, and the concept of calculating risks and setting objectives for new initiatives
• Excellent written and verbal communication skills - able to articulate a point of view and influence and outcomes
• Strong organizational skills with attention to detail and accuracy of data
• Strong relationship building and management skills
• Ability to identify and proactively manage risks and opportunities to managers as appropriate
• High level of project management, budget management/planning skills
• Ability to manage, develop and motivate internal and external project teams.
• Broad understanding of how all facets of the marketing mix can affect consumer motivation, product needs and the retail experience.

• Ability to succeed in ever-changing and complex organization with minimal daily direction.

• Skill in MS Office applications (Outlook, Excel, PowerPoint, Word)
• Skills in Photo Shop, Illustrator and/or InDesign are desired
• Ability to brief creative and media agencies and working with production agencies
• A strong understanding of cohesive brand planning including overall customer journey and Visual

• Ability to travel domestically estimated at 20%

Qualifications (Minimum required education and experience):

• Marketing degree or equivalent qualifications/experience in a Retail Marketing role

• A minimum of at least 4 years marketing experience with a consumer, fashion or retail brand

• Previous event experience in a manager level preferred