Who We Are:

The Association of American Medical Colleges is a not-for-profit association dedicated to transforming health care by supporting the entire spectrum of medical education, medical research, and patient care conducted by our member institutions. We are dedicated to the communities we serve and steadfast in our goal to improve the health of all.

At the AAMC, we are committed to supporting our employees with a comprehensive benefits package designed to promote well-being, professional growth, and work-life balance. Highlights include:

• Remote Work – Fully remote work available for most positions 

• Retirement Savings – Generous 403(b) employer contributions and financial wellness resources, including professional financial advising. 

• Health & Wellness Perks – Fitness and bicycle subsidies, on-site and virtual wellness programs (live yoga, meditation, mental health webinars, flu shot clinics, and more) 

• Support & Family Care – Employer paid Employee Assistance Program (EAP) and back-up care options for children, adults, elders, and even pets 

Additional information can be found on our website.

Why us, why now?

The Director of Audience Experience plays a pivotal role in shaping and enhancing the AAMC audience journey by driving engagement and delivering value-added experiences across all touchpoints. Leading a dynamic team of three marketing specialists, the Director is responsible for strategically planning, tracking, and optimizing audience engagement through AAMC events, products, channels, and services. This role directs the definition of engagement and retention metrics across the audience life cycle, setting targets based on industry best practices for optimal experience frameworks, and lead the schedule of reporting on engagement metrics in collaboration with key business partners across the organization.

How will you make an impact?

Optimal Audience Experience Framework

• Lead the AAMC enterprise initiative to define and maintain a consistent definition of audiences and taxonomy, and the plan for incorporating across AAMC activities. 
• Map the priority audience life cycle experience, documenting key engagement and value delivery touchpoints, partnering with responsible parties across the AAMC to set performance and value awareness and delivery goals.
• Direct the definition of engagement and retention metrics across the life cycle, setting targets based on industry best practices, and lead the schedule of reporting on engagement metrics in collaboration with the SODS Member and Constituent Data and Operations Services, Evaluation and Assessment, and Institutional Data reporting, e.g., Institutional Member Engagement and Value Reports.
• Visibly engage in activities across the AAMC to foster internal understanding about audiences and key engagement drivers. Supports audience value creation and delivery across AAMC events, products, channels, and services to ensure consistency.  

Member Life Cycle Marketing and Campaign Strategies

• Direct marketing specialists in the development and execution of end-to-end customer lifecycle marketing initiatives from onboarding to retention, ensuring seamless and consistent customer experience across events, products, channels, and services.
• Develop and/or lead team in developing integrated marketing plans that span digital, traditional, and emerging channels to promote the AAMC’s programs, products, and events effectively.
• Own the deployment and management of AAMC enterprise wide “hub” for connecting and coordinating audience value delivery across touchpoints, ensuring clarity, tone, and alignment with the brand, and raising awareness of audience preferences and behaviors.
• Partner with Integrated Communications Portfolio Directors to cultivate strong partnerships with departments and teams that engage AAMC audiences to ensure alignment around engagement strategies, metrics, and best practices that support a cohesive member journey. Together, these roles will ensure that audience experience insights inform communications strategies—and that program-level engagement data contributes to broader member satisfaction and loyalty efforts.
• Partners with Business Development and other units to set business goals, including revenue generation, engagement and/or event registration goals, for member events and non-Services produ