Campaign & Communications Director

Title
Campaign & Communications Director
Marketing   Reports to
VP, Channel Marketing

Position Overview

The Campaign & Communications Director is responsible for developing and executing strategic, multi-channel marketing initiatives that drive engagement and sales growth among Independent Sales Organizations (ISOs), financial institution (FI) partners, and Inside Sales teams. This role plays a critical part in enhancing Payroc’s market presence through targeted communications, automated marketing workflows, and data-driven campaign optimization. By collaborating closely with Sales, Product, and MARTECH/MAROPS teams, the Campaign & Communications Director ensures that marketing efforts are aligned with business objectives, effectively positioning Payroc’s offerings to maximize impact and drive revenue growth.

 

What we're obsessive about:

• Small teams, big things: We'll convey the outcomes our merchants require, provide you with the support and tools to succeed, and let you work your magic, with no needless processes to get in your way. 
• Develop, grow, thrive: We promote a philosophy where you can develop and grow as an individual and team.  We encourage you to approach problems uniquely, try new techniques, learn from your colleagues and master your craft. 
• Real people, real problems: We develop solutions to our merchants' real-world challenges.  Our Team Members collaborate to build the right things the right way.  We are inquisitive about how things work and believe that sharing ideas and insights leads to better, more innovative products.

Duties and Responsibilities

• Multi-Channel Campaign Execution:
• Plan, execute, and optimize email marketing, nurture campaigns, and digital outreach initiatives aimed at ISO/Agent engagement, financial institution referrals, and Inside Sales growth.
• Targeted Sales Communication:
• Develop and manage targeted communications, including newsletters, residual notices, policy updates, and critical communications for ISOs, Agents, and FI partners.
• Marketing Automation & CRM Management:
• Utilize platforms such as HubSpot or similar tools to create automated workflows, segmentation strategies, and engagement tracking systems.
• Sales Funnel Optimization:
• Analyze lead conversion data and refine nurture sequences to enhance recruitment and retention of ISOs, Agents, and FIs.
• Proprietary Product Positioning:
• Convey the unique offerings of Payroc’s proprietary product suite (ConsumerChoice, RewardPay Choice, Roc Terminal+) through clear and impactful messaging in all marketing efforts.
• Stakeholder Collaboration:
• Collaborate effectively across Sales, Product, and MARTECH/MAROPS teams to ensure alignment in messaging and to optimize the effectiveness of campaigns.

Qualifications

• Proven experience in campaign management and communications within the payments, fintech, merchant services, ISO/Agent recruiting, direct sales, merchant engagement, or B2B SaaS sectors.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent copywriting and verbal communication skills, with a keen eye for detail and creativity.
• Attention to detail - if this is you, please put the word pear at the top of your cover letter.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Communication, or a related field preferred.
  
• Minimum of 5 years of experience in related area.

Travel Component

• N/A