Marketing Specialist, Latino-Caribbean Market

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

This role is onsite 5 days a week in Fremont, CA

About the role

We're looking for an exceptional Marketing Specialist who is passionate about creating and delivering effective new user and community building initiatives that target the Latino-Caribbean community. In this role, you will be collaborating with Marketing, Product, and Merchandising teams to develop best-in-class online and offline marketing efforts via organic social, paid media, and community/messaging marketing channels. You will be responsible for owning the Latino-Caribbean new user and digital community strategy and execution, running various ongoing and seasonal marketing campaigns and partnering with Category Buyers to curate products that engage the Latino-Caribbean audience.

Responsibilities

• Identify target audiences, positioning and messaging to communicate value proposition of the platform across offline and online channels 

Enhance social media presence by cultivating owned media channel to drive awareness, create online communities and fuels lead generations by developing and executing impactful marketing campaigns

• Own paid media strategies to drive e-commerce new user acquisition, including  managing online-to-offline initiatives and app acquisition campaigns
• Develop impactful content and creatives in alignment with content and design teams that resonates with target audience
• Support execution of a comprehensive marketing plan aligned with the company’s goals and strategy identified by the Market leader 
• Collaborate with stakeholders from teams like merchandising, product, design  in creating brand awareness
• Track the weekly campaign performance to understand trends and identify opportunities, forecast channel performance to support the development of  future marketing strategies

Key Qualifications

• BA in marketing, Public Relations, Communications or related fields; equivalent work experience will also be considered
• 2+ years of experience in managing social media campaigns (WhatsApp, Instagram, TikTok, etc) and digital media targeting diverse users
• Experience in designing and creating content and creatives to engage with the audience and align brand messaging  across media channels
• Experience optimizing digital marketing channels to achieve sales and acquisition metrics (e.g. cost per order/new customer)
• Demonstrable experience in marketing research, analytics and tools to assess performance
• Proven capability to leverage data to drive business decisions & marketing optimization 
• Well-organized and detail-oriented
• Collaborative team player and with strong problem solving abilities
• Self-motivated, curious and adaptable to a fast paced, evolving environment
• Excellent written and verbal communication skills in English and Latino-Caribbean Spanish
• Passion for food and deep understanding of Latino-Caribbean culture, food, and nuances within Latino-Caribbean and other Latino communities in the US.

Benefits

• Comprehensive health insurance package, including medical, dental, and vision.  PPO/HMO packages
• 401k, 4