Executive Director of Marketing

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

 

 

Requisition ID:  18087 

 

Remote Work Available: No 

Job Title: Executive Director of Marketing

Department: Marketing Operations

Reports to: CMO

Location: Must live in or be willing to relocate to Tallahassee, FL 

 

Position Summary:

Trulieve is seeking a dynamic, innovative, and strategic Executive Director of Marketing for Florida to lead the full state marketing organization. Reporting directly to the CMO, this senior marketing leader will oversee all marketing efforts across Florida, shaping strategies that elevate the Trulieve brand, accelerate patient acquisition, fuel customer loyalty, and support the company’s aggressive growth objectives. The Executive Director of Marketing (ED) will guide all state-level marketing activities—including brand marketing, retail marketing, digital campaigns, CRM/loyalty programs, promotional planning, creative execution, and agency partnerships. This role requires a blend of analytical rigor, creative leadership, and hands-on execution, with the ability to lead a large team in a fast‑paced, entrepreneurial environment.

 

As the senior marketer for Trulieve’s largest market, the Executive will serve as a brand champion, role modeling inclusive leadership, collaboration, strategic agility, and an ability to inspire teams and partners.

 

Key Responsibilities:

Strategic Leadership & Brand Stewardship:

• Serve as the senior marketing leader for Florida, developing comprehensive short‑ and long‑term marketing strategies aligned to Trulieve’s business goals.
• Shape and continually refine the Trulieve brand position in partnership with the CMO, ensuring brand consistency across all channels and customer touchpoints.
• Lead the marketing planning process for Florida, aligning strategies across retail, digital, creative, community engagement, and brand partners.
• Manage and optimize the Florida market’s $300M+ P&L, ensuring marketing strategies contribute directly to revenue growth, profitability, and customer loyalty.

 

Integrated Marketing & Campaign Development:

• Develop and execute best‑in‑class integrated marketing campaigns—including product launches, promotions, cannabis holidays, digital/social campaigns, influencer programs, and loyalty initiatives.
• Build marketing programs designed to increase brand awareness, acquire new patients/customers, drive store traffic, and grow customer LTV.
• Oversee the seasonal marketing calendar to support business priorities, category performance, and promotional strategies.
• Ensure all campaigns are localized and personalized based on market dynamics and customer insights.

 

Retail Marketing & In‑Store Experience:

• Partner with retail leadership to enhance the in‑store customer experience, ensuring marketing supports store-level goals, merchandising priorities, and operational readiness.
• Lead promotional planning for all Florida retail locations, ensuring seamless execution across stores and digital channels.
• Create and influence product and promotional opportunities to increase traffic, conversion, and overall sales performance.

 

Data-Driven Marketing & Performance Optimization:

• Establish rigorous, data-driven processes to measure and optimize campaign performance (ROI, traffic, sales lift, retention, etc.).
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