Sr. Manager, Content & Creative

How You’ll Contribute

The National Geographic Society headquarters, based in Washington, D.C., is undergoing a significant renovation project on its campus (called Base Camp), which will be completed in 2026. Components of the new guest experience will include a state-of-the-art pavilion entrance, auditorium, iconic photo gallery, exhibition space, immersive walk-through attraction, retail, food and beverage, education center, archives, tours, and exciting new event space. A fully sustainable, on-brand hotel may also be built and operated by a third party on the campus. The capstone of the renovation is a one-of-a-kind nighttime experience in the courtyard.

How You’ll Contribute
Job Description Summary

The Strategy and Revenue Team is responsible for creating the overall business strategy of all revenue streams on campus that meet or exceed gross and net revenue targets across all business lines including, but not limited to ticketing sales, tours group sales, food and beverage, retail, event rentals, and event programming.

The Senior Manager of Content and Creative will report to the Director of Marketing. The position will play a critical role in the development and distribution of all Museum related content both written and visual in all outbound communications from the Museum. The Senior Manager will be responsible for ensuring that all content and creative IP is designed in accordance with our branding guidelines. This position will ensure that the content developed is in alignment with NGS’s Comms teams. This position will also be responsible for the sourcing and vendor relationship with any outside companies that the Museum Marketing team employed to assist in the creation of any ad, image, written or digital media. This position will be responsible for managing vendor contracts related to ad purchases. This position requires meticulous attention to detail, collaboration with colleagues at all levels of the organization and external vendors and partners, and a proactive approach to work with a positive mindset.

Your Impact

Responsibilities Include:

Marketing Ad Spend Strategy and Implementation: (75%) 

• Develop digital, written and sourced collateral for ads, social media, and internal communications, as well as other Museum signage in collaboration with NGS Comms division and Exhibitions

• Responsible for any licensing or image use clearance issues 

• Work with internal earned revenue program partners to help build marketing materials  that maximize their program’s return and meet or exceed sales projections.

• Support budgetary spend development and assist with the annual budget processes.

• Ensure all Museum IP is compliant with the organization's branding guidelines

• Acts as advisor to the Director of Marketing on Museum outbound content in social, ad, website, Museum signage

• Works with the Culinary vendor to supply brand aligned and approved content, signage and digital collateral in support of the Eatery and catering both external and internal

• Ensure all communications and other visual collateral either internally or externally used are filtered through and support our DEIA values, goals and objectives.

Team and Organizational Collaboration: (25%)

• Responsible for expertise in implementing and supporting strategic goals and processes.

• Propose, create, hire and train all needed support staff

• Support a culture of curiosity, empathy, responsibility, inclusivity, while strongly promoting collaboration and innovation.

• Develop and maintain strong, positive and empathetic working relationships with key departments and external partners to ensure work is executed at a high level and outcomes are met.

• Create SOPs for ensuring Museum branding styles are adhered to in all Museum communications

What You’ll Bring

Educational Background

Bachelor’s degree in Marketing preferred

Minimum Years and Type of Experience

7+ years of work experience with 4+ being in a similar role and 3 years of management experience.

Necessary Knowledge and Skills

• Knowledge of and experience working in paid attendance model cultural attractions marketing or a related industry – visitor attraction, museum, facilities, hospitality, and/or events

• Crisis communication experience

• Effective written and or