Sr. Content Strategist

It's a new day with a new opportunity at 8am! 

About the role:

As a Senior Content Strategist on our Content Strategy team, you’ll work closely with the Search Optimization and Web teams to create on- and off-page content that helps us rank on Search Engine Results Pages (SERP), Large Language Models (LLMs), and AI overviews. The ideal candidate should have a proven track record of producing SEO-optimized content and contributing to social and knowledge-sharing channels like Reddit and Quora. This position requires a high level of creativity and organization, as well as the ability to analyze data to develop and evolve content strategy.

About us:

At 8am, our vision is to power a world where professionals thrive. We start every day on a mission to empower professionals with the most trusted, innovative technology to deliver world-class outcomes for their clients and exceptional financial results for their business. They count on our purpose-built solutions to simplify operations, ensure compliance, and fuel profitable growth, so they can focus on their clients and do more of the work that matters.

Founded in 2005, 8am™ (formerly AffiniPay) is the professional business platform built to help legal, accounting, and other client-focused professionals run stronger, more profitable businesses. Today, more than 250,000 professionals across the U.S. trust 8am to help them work smarter, serve clients better, and unlock their full potential. We have been recognized as one of Inc 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!

What you'll do:

Content Strategy and Development

• Work alongside our Search Optimization team to develop and execute a content strategy that drives search performance and visibility
• Write, edit, and optimize long-form and short-form content, including blogs, knowledge base articles, and off-site contributions
• Ensure all content is aligned with brand voice, value propositions, and audience intent
• Monitor AI trends, search algorithm updates, and emerging technologies to craft content that ranks effectively and boosts organic growth
• Provide input to help craft metadata and structured content (such as meta descriptions, alt text, and summaries) that improve search visibility and clarity

Search Optimization

• Craft content for discoverability in AI-powered results like Google’s AI Overviews, Bing Copilot, and other LLM outputs.
• Contribute to online communities (e.g., Reddit, Quora) and support programs that help us distribute relevant content in organic, non-promotional ways.
• Repurpose and syndicate content for visibility across diverse platforms, including third-party publications and expert roundups.

Analysis and Communication

• Create content performance objectives and key results, measure progress, and communicate results regularly
• Continuously monitor results, identify gaps, and prioritize new opportunities based on data-driven insights
• Develop and maintain reporting frameworks that showcase content impact across search engines and AI platforms, highlighting wins and opportunities

About you:

• Preferred minimum of 5 years experience writing for a B2B, legal, or accounting audience
• Bachelor’s degree in English, Journalism, Communications, Marketing, or  related field
• Knowledge of digital marketing tools and tactics, including SEO and web analytics
• Excellent writing skills, as well as the ability to communicate and collaborate effectively
• The ability to consistently meet tight deadlines
• Experience with community management programs or contributing in Reddit
• Strong copywriting, grammar, and proofreading skills
• Experience using generative AI and other emerging technologies

Why 8am: 

At 8am, our culture is shaped by the people who bring it to life every day. Together, we build a company rooted in continuous learning, genuine community, holistic wellness, and meaningful engagement—values that empower us as individuals and unite us as a team. Our culture is grounded in our core values: Work Smart, Win Fast; Outshine Ordinary, and We Find a Way. These values drive how we serve our customers and work with each other in a collaborative, inspiring, and empowering environment, every day.

Here’s how we support our 8Team:

• Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.