Director, US Patient Immunology Marketing

Company Description

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Here at Sobi, our mission and culture get us excited to come to work every day, but here are a few more reasons to join our team:

• Competitive compensation for your work
• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Opportunities for professional growth
• Diversity and Inclusion
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

Job Description

Sobi is seeking a passionate, highly collaborative, patient-centric, talented marketer for the role of Director, US Marketing. This highly visible position will lead all US patient promotion for the upcoming launch of a novel, infused therapy for a severe, rare form of gout. You will play a critical role in developing and executing the pre-launch and launch strategies for this asset. You will lead cross-functional teams to develop disease-state and branded patient marketing campaigns and materials, leveraging expertise in disease-state strategy, customer segmentation, and patient/consumer promotion. The ideal candidate will have a proven track record of successfully launching and promoting therapies in the rheumatology and/or the buy-and-bill space. 

This is an individual contributor role that is flexible on location. Preference given to candidates in the metro Boston area.  

Key Responsibilities 
Including, but not limited to the following: 

Pre-launch: 

•  Lead and develop the overall US patient disease state strategy and campaign for chronic refractory gout, including market research, competitive analysis and key stakeholder insights 

• Develop the initial patient brand promotion strategy, including core messages, concepts, promotional campaigns and tactical plans for the new asset, in close collaboration with cross-functional partners, that are aligned with the overall disease state strategy and Sobi values  

• Conduct market research to understand the unmet needs of patients in the chronic refractory gout space, and use insights to inform the plan 

• Execute commercial advisory board meetings to support disease and market insights to inform launch plan 

• Collaborate with patient advocacy groups and KOLs in the gout community to develop advocacy programs and initiatives that raise awareness about gout and empower patients to take control of their condition 

• Work closely with cross-functional teams to develop resources on our patient support programs, such as access programs, adherence support, and access to resources for managing gout 

• Partner and align with cross-functional and global partners to establish launch readiness milestones and timelines, ensuring all aspects of the patient marketing launch plan are executed on time and within budget 

Post-launch: 

• Lead development, creation, approval and implementation of all branded patient marketing efforts for the product candidate asset in the US 

• Lead development, creation and implementation of branded omni-channel patient promotional initiatives 

• Identify and address drivers and obstacles to brand adoption among target patients to inform brand strategy and franchise planning 

• Develop, refine and evolve core disease and promotional campaigns for patients that correspond to brand needs and market insights 

• Collaborate with field teams to identify best practices and uncover needs/trends and build relationships to improve consistency of brand strategy execution  

• Organize and participate in patient engagement events, such as webinars, support group meetings, and educational seminars, to connect with patients, caregivers, and healthcare providers and provide them with valuable information about gout and the asset

• Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs 

• Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of initiatives over the long-term in a compet