Senior Marketing Manager, Customer Engagement Strategy - Hybrid

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The Customer Lifecycle Marketing Center of Excellence is seeking a highly collaborative leader to drive the US Employer Customer Engagement Strategy across Medical, Dental and others Health Solutions.  This role represents a dynamic opportunity to develop a holistic direct-to-consumer strategy, drive execution of multi-channel campaigns, and lead a team focused on enhancing the customer experience to drive business growth.   

We are looking for a leader with deep marketing expertise and a passion for the customer. Leveraging customer research, human centered design techniques, and data insights will be critical in developing and continuously evolving your marketing strategy and execution plan.  In addition to leading a team of marketing strategists, you will work closely with the extended marketing team, data & analytics, product teams becoming the ‘go-to-expert’ for customer engagement. You must be energized by working in a highly collaborative, agile environment. 

The key responsibilities of this role include:

• Develop a strong, informed Customer Engagement strategy – going beyond traditional data, we are looking for someone who will use customer research, journey mapping, and analytics to continuously evolve and improve our strategy and customer experience.
• Creation of a short/long-term roadmap and annual marketing calendar to move strategy and business goals forward.  
• Lead a team of marketing strategist in reimagining how we approach customer engagement – we are looking for a leader who thinks outside of the box and encourages innovative, customer-centric engagement tactics.
• Ability to intimately understand the needs of different customer segments/microsegments and align Cigna’s products and offerings to those customer segments/microsegments.  
• Drive successful development and execution of multi-channel (email, digital / social etc.) campaigns through close partnership with internal and external teams.
• Partner with Data, Analytics & Reporting teams on upfront and backend data to drive strategy, effectively measure results, and continuously iterate to improve outcomes.
• Collaborate with the Internal Agency Creative partners to reimagine how we show up to customers in our creative content.  
• Oversight and management of customer engagement budget.  

Ideal candidates will offer:

• Bachelor’s degree in marketing, communications, or a related field.
• 7-10 years of work experience in customer engagement, marketing strategy, communications or a related field.
• Driven and curious.
• Strong leadership and influencing skills.
• Ability to lead a high performing team and help advance the larger team as a learning organization.
• Ability to balance the needs of the customer with achieving business goals.
• Demonstrated expertise in navigating and achieving results in a matrixed organization. 
• Strong critical thinking, communication, and organizational skills.
• Strong understanding of healthcare trends, consumer behavior, and the evolving digital landscape.
• Exceptional analytical and storytelling skills, with the ability to distill complex data into actionable insights and impactful presentations.
• Experience in working in an agile environment a plus.
• Ability to work from a Cigna office 3 days a week, as directed by the business

What You’ll Gain

• The opportunity to lead transformative marketing initiatives at the intersection of creativity, strategy, and technology.
• A collaborative and dynamic work environment that values diversity and innovation.
• A chance to make a measurable impact on member experiences and business growth.

Join Us

• If you’re a visionary marketer with a passion for building impactful campaigns and shaping the future of customers marketing, we want to hear from you. Be part of a team that’s redefining Healthcare standards and creating lasting connections with members.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About The Cigna Group

Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving th