Change Management Lead, GTM Transformation

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About the Team

The Business Evolution team is a key part of Workday’s broader Strategy &
Business Operations organization. The team is responsible for identifying and executing strategic priorities and transformation initiatives aimed at helping the company scale into our next phase of growth and performance. This is a collaborative and results-oriented team, working cross-functionally with various stakeholder groups to make a significant impact on the company's long-term success.

About the Role

Key Responsibilities:

• Develop and lead the end-to-end change management strategy for CRM-related transformations—including system launches, process redesigns, and enhancements—while ensuring CRM change initiatives align with Workday’s values, business objectives, and user experience standards.

• Craft comprehensive change plans addressing stakeholder engagement, communications, training, and resistance management to drive buy-in and anticipate & proactively address potential concerns.

• Partner with cross-functional leaders to understand GTM processes & systems impact and then design & deliver targeted communications that inform, engage, and enable employees and leaders across Sales, Marketing, and Customer Experience.

• Ensure successful onboarding and continued use of new GTM systems and processes through the development of learning & enablement plans, assets, toolkits, and internal communities that promote best practices.

• Monitor and measure the effectiveness of change management efforts by defining and tracking key adoption metrics and success indicators, and proactively identify any areas for improvement to maximize adoption.

• Serve as a strategic advisor and key collaborator for transformation efforts—generate strong advocacy for GTM transformation from executive sponsors and business partners, collaborate with business systems and operations teams to integrate new technologies into existing GTM workflows, and ensure change management efforts are synchronized with program milestones on the transformation roadmap.

About You

Basic Qualifications:

• 8+ years of experience in change management, with proven success in GTM, CRM, or operational transformation programs in large or high-growth tech companies.

• 8+ years of experience with CRM platforms (e.g., Salesforce), customer experience (support/services) tools, and marketing automation.

• Proven track record in leading change management teams, managing large-scale global transformation efforts, and influencing senior stakeholders.

• Exceptional communication skills with the ability to build consensus and secure buy-in from diverse stakeholders a