Senior Manager, Brand Talent (Temporary)

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About the Role

As the Senior Manager of Brand Talent, Collaborations and Creator Activations for The New York Times, your primary responsibility will be to tell brand and product stories to potential users through talent, brand collaborations and creators. You will identify opportunities to extend marketing messaging to invite curious people to learn more about Times journalism and products through these important cultural and social levers. You will also oversee our agency partners' workflow, partner alongside our in-house creative team, and partner with other brand marketers to insert your strategy into always-on and campaign brainstorming alongside product and marketing teams.

Responsibilities:

• Hold relationships and connections with talent management and publicity teams

• Manage contract, vetting,  tracking and company partners review of all talent contracts

• Develop the strategy and completing all talent, collaboration and creator deals 

• Unearth and find cultural and consumer-facing moments and “hooks,” allowing us to reach new audiences in authentic, culturally relevant ways.

• Develop a pipeline of cultural opportunities that fuel The New York Times’ marketing efforts and create new connections with our audiences across lifestyle, food, sports, entertainment, arts, and global sectors

• Understanding of always-on product comms and influencer strategies with contacts and understanding of the media landscape.

• Connect and build integrated plans with our Communications, The New York Times Store, and the events team to create earned programming with PR, events, and tangible (merch, collaborations) expressions of our brands and products.

• Lead negotiations, invoicing, and contract management for all partner deals, ensuring all parties meet contractual obligations and align with the strategic needs of The New York Times' Product & Brand teams.

• Track the effectiveness of cultural projects and partnerships, providing regular reports on goals, return on investment, and strategic impact to senior leadership.

• You will report to the Managing Director of Brand Media Marketing, Earned.

Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 6+ years of marketing or communications experience

• 2+ years managing creator or talent teams

• 6+ years of experience in marketing, brand partnerships, or related roles, with a strong focus on cultural marketing and talent/partner relations

• Talent and creator expertise, including contracting and organizing creator strategies for brands.

Preferred Qualifications:

• Experience with consumer subscription business or digital product in the past

REQ-017799

The annual base pay range for this role is between:$125,000—$140,000 USD

 

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all  backgrounds to apply.

We are  an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.  The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available