Sr. Manager, Medical Distribution Account Marketing

What Channel Marketing contributes to Cardinal Health

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.

Channel Marketing is responsible for anchoring into the customer and defining our integrated value proposition that connects distribution, products, and services. Channel Marketing ensures that our go-to-market strategy is grounded in customer needs while optimizing how our offerings are positioned and delivered through each channel. It defines the customer roadmap and guides cross-functional teams to ensure alignment between customer insights, market opportunities, and commercial execution.

Job Summary

The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability.

Responsibilities

Manages the development and execution of account-specific marketing plans for Cardinal Health’s U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers. This role will be responsible for the following:

Financials and Performance Metrics:

• Leverage data to understand channel performance and program effectiveness and support decision-making.

• Monitor product performance metrics and customer satisfaction.

• Prepare reports and presentations on product performance and market insights for stakeholders.

Marketing tools and GTM Strategies:

• Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments

• Sales enablement support to accelerate industry growth

• Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success.

• Develop and drive promotional activity to sales and channels to meet objectives—Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.

• Partner with content team and customer solutions teams to develop customer case studies and white papers

Collaborate with sales and cross-functional counterparts:

• Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy

• Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy

• Ensure that marketing strategies are effectively executed at the channel level

• Communicate cross-functionally for strategy refinement

• Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.

Market Intelligence and Insights, including competitive analysis:

• Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement

• Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD    

Qualifications

• 8-12 years of experience, preferred

• Bachelor’s degree in related field, or equivalent work experience, preferred

• Self-motivated, entrepreneurial, independent, driven individual to meet objectives

• Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to)

• Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action

• Ability to influence cross-functional teams without formal authority

• Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.

• Excellent written and verbal communication skills and comfort presenting to internal and external audiences

• Must be able to travel up to 25% of the time, including some nights and weekends.

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