Sales Force Effectiveness Manager
HaleonAbout the role
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Corega, Panadol, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
Sales Force Effectiveness Manager
About the Role
This role is embedded in Commercial Excellence local team Poland and reporting to Commercial Excellence Lead Poland. This role will lead a change and recommend actions increasing efficiency of Sales and SFE teams.
As a Sales Force Effectiveness (SFE) Manager you will focus on perfect execution by launching SMART Sales Incentive Plan and best in class sales team performance tracking, with the ultimate goal to have most competitive Segmentation & Targeting model in the market and perfect in-store objectives execution.
SFE team leads embedding Data & Analytics in the organization, with full responsibility for sell-in, sell-out, customer data and sales KPIs analytics, and supports development of data ecosystem which facilitates drawing high quality insights. For the defined scope (sell-in / sell-out / customer stock and consumption data / sales KPIs), the role provides analytical support in order to esure Haleon is making optimal decisions, based on a mix of rigorous analysis and insights.
What’s the profile we are looking for?
An individual with functional/technical capabilities, especially in the OTC channel, preferably with experience with Perfect Store. Analytically strong, able to derive insights from data. A strong leader with highly developed managerial skills, understanding how to engage and build a high performing team. Bringing drive for urgency, ready to operate under pressure and to challenge the status quo and open to try new approaches. Collaborative partner for different functions. Experienced in setting up clear KPIs for the execution team.
Key aspects of the role are to motivate the team and integrate elements supporting the sales process by providing greater exposure and visibility of solutions and tools that contribute to increased sales efficiency. We would expect the person to present a Growth mindset that combines the speed and efficiency of Sales team, as well as constant reflection on the possibilities of further implementation of changes. You shall represent a Consumer first always approach - understanding field force mindset as well as our customers in a pharmacy and mass market channels. We would like to welcome a person who will think holistically about the best solutions for the business ahead, a quick decision-maker, moving things forward, and not delaying actions.
A person who will pull cross-team projects, current and new ones, a Change manager who feels comfortable in a dynamic environment and is open for constant change. Speed of action and flexibility are extremely important for our business, you should be also ready for constructive and across region-team discussions.
Role Responsibilities
Managing and developing the Sales Force Effectiveness team to be key point of advisory in SFE related topics (3+ direct employees)
Segmentation & Targeting (S&T) lead
Leading segmentation review process based on comprehensive analysis of external and internal data;
Leading targeting review at least once a year; for traditional pharmacies and expert teams according to GTM strategy.
Customer base and route management in both channels on a quarterly basis.
Sales Incentive Plan (SIP) definition
Leading General review of sales bonus system/ SIP;
Leading Annual and quarterly sales targets setting in close cooperation with other functions;
Annual and quarterly SIP settlement, in alignment of all deviat
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