AVP, Marketing - Outdoors

Job Description:

Role Summary/Purpose:

The AVP, Marketing – Outdoors will lead development and execution of marketing strategies to drive sales growth and profitability for the Outdoor industries (powersports, outdoor power equipment and sporting goods.) This role will manage client relationships at all levels of the organization and work closely with sales and OEM partners to drive loan and credit volume for Synchrony while meeting partner sales goals.

The ideal candidate will be an experienced marketer who has excellent communication and influencing skills with the ability to work cross-functionally internally and with client partners to deliver effective marketing programs to drive growth. They are a detail-oriented and creative thinker that enjoys a mix of strategy, project management and campaign execution.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Build and cultivate strategic relationships with a set of powersports, OPE and sporting goods partners, understanding their business goals and co-developing marketing strategies that align with mutual objectives.

• Partner with business and client teams to lead, develop, implement, and monitor dynamic annual marketing plans.

• Deliver marketing programs and strategies through cross-functional matrixed organizational structure via multiple channels – OEM client partners, dealers, consumers.

• Help develop strategic vision for power sports industry and develop partner specific and industry specific marketing strategies and initiatives across the entire product suite from secured installment to revolving financing solutions.

• Identify industry segments to test and implement programs to grow these segments.

• Manage all aspects of value proposition development, including tracking industry trends, competitor's and customer experience metrics. Ensure program profitability and penetration through continued enhancements.

• Monitor & manage performance of all key credit and marketing metrics vs. plan for Outdoor industries. Assist in the development of the Synchrony planning cycle.

• Optimize marketing spend and pursue additional funds to meet growth goals.

• Project management of B2B and B2C marketing projects and initiatives.

• Ensure clients and SYF efforts follow all advertising and compliance guidelines and leverage existing processes.

• Assist in the planning and execution of OEM, dealer and industry trade show events.

• Manage budget including forecasting and tracking for assigned clients and programs.

• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's Degree, or, in lieu of a degree, a high school diploma/GED and 9 years of marketing experience in the credit card or financial services industries

• Minimum of 5 years of marketing experience, preferably in credit card or financial services

• Minimum of 3 years client/partner experience

• Minimum of 1 year of experience with direct marketing channels

• Outstanding communication, relationship building, influencing and collaboration skills.

• Experience and proficiency with Microsoft Office suite including PowerPoint.

• Ability to travel as needed ~10%

Desired Characteristics:

• Strategic thinking with ability to develop and implement actionable plans to drive business results

• Skilled at interpreting and leveraging data, strong analytical skills (segmentation, targeting, ROA prioritization strategies)

• Strong project management skills and attention to detail with the ability to manage multiple programs and flex to changing business needs and priorities

• Experince with Workfront, Coupa, and/or Adobe Acrobat

• Experience managing and leading client and partner marketing programs

• Experience with digital & direct channels - mail, online, paid and earned media and mobile

• Experience developing and delivering presentation decks

• Demonstrate strong curiosity, ability to learn quickly, think creatively, and execute

• Knowledge/understanding of the powersports industry and installment