Jobs and Careers

Brand & Product Marketing Manager, Sr.

Glidewell Dental

United Statesfull_timeVerifiedPosted 8 Jul 2025

💰 $97,000/yr

About the role

Essential Functions:

Executes brand and product marketing strategies involving market research and analyses, preparing marketing materials, and evaluating marketing budgets for assigned products, product categories, or business entities.
Assists in preparing business plans, feasibilities, roadmaps, reports, and other business intelligence for review by management, peers, and stakeholders across the organization to drive product development and marketing activities.
Drives revenue, profitability, business growth as measured by active, new and restart users, share of wallet and lifetime value objectives.
Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line.
Performs project management activities that commercialize the product, including but not limited to market strategy, packaging, and product to brand.
Partners with cross-functional teams to execute approved plans/projects.
Aligns cross-functional teams and contributors around approved plans/projects and facilitate success by keeping plans on track and in focus.
Collaborates with cross-functions stakeholders to ensure a smooth and seamless transition of new product development from scale up to launch, both internally and externally, both on time and to spec.
Assists with Executive Stand-up Meeting presentation and follow-up.
Provides monthly business report covering performance versus forecast and progress on approved initiatives.
Mentors and trains other team members.
Assists in and responsible for the development and implementation of brand marketing plans and activities.
Launches and manages campaigns across various channels.
Maintains brand messaging and claims document.
Increases marketing communication effectiveness and minimizes acquisition costs.
Develops customer-facing content and digital journeys.
Executes activity plans to drive awareness, engagement, and purchases.
Functions as a go-to subject matter expert on products and services in the assigned category and any gaps or opportunities in our product mix.
Serves as technical adviser by demonstrating products and troubleshooting product issues.
Manages product roadmap, assisting in development of stage gate proposals and updates.
Assists and leads in the development and launch of new products, ensuring alignment with brand strategy and customer needs and requirements.
Assists in sustaining the development of existing products, ensuring any changes are reflected in all aspects of the operation (e.g., internal documentation, customer communication, etc.).
Works closely with product development teams to ensure product features and benefits align with brand values and messaging.
Manages and prioritizes incoming product concepts, ideas, applications, and initiatives, identifying relevant new product opportunities.
Prepares monthly/quarterly and annual forecast models, as well as reporting on key performance indicators.
Oversees the planning and execution of brand events, such as product launches, trade shows, and educational events.
Works with cross functional teams to coordinate logistics and manage event details to ensure successful execution.
Conducts competitive product analysis and market research to understand consumer behavior and professional audience preferences.
Applies consumer insights and market intelligence to develop approaches to link a brand identity to the company and its products.
Gathers and analyzes consumer feedback to inform brand strategies and product improvements.
Tracks competitor activities and market trends to support brand decision-making and strategy adjustments.
Monitors and tracks marketing expenses, ensuring expenditures are within budget and aligned with strategic priorities.
Tracks and reports on projected and realized return on investment (ROI) for new products, marketing initiatives, and other programs, partnering with Finance to report on the actual ROI.
Determines the profitability and viability of new products or product enhancements.
Supports quarterly and annual forecasting exercises for the organization with insights into data and reporting on macro and micro market trends.
Prepares reports on brand performance metrics.
Analyzes data to provide insights and recommendations.
Performs strategic reviews related to brand strategy and product development.
Performs other related duties and projects as business needs require at direction of management.