Sr Manager, Brand Marketing Analytics

 

The Sr. Manager of Marketing Analytics, Brand is the measurement engine behind IHG's brand growth strategy. This role exists to give brand marketing and paid media teams the analytical confidence to make smarter decisions on where to invest, who to reach, and how to measure what's working. You will translate complex brand health and media data into clear, actionable intelligence that shapes media strategy and drives awareness, consideration, and favorability across the full funnel.  

 

Your day to day 

• Brand measurement is the core of this role. You will own the design and execution of brand health tracking frameworks, working with panel research partners such as Media agencies to monitor awareness, consideration, and favorability trends.   
• You will connect media investment to brand outcomes through full funnel measurement and cross channel analysis, ensuring we understand not just what ran, but what moved the needle.  
• You will serve as the primary analytics partner to brand marketing and paid media teams, translating data into strategic recommendations on audience targeting, channel mix, and budget allocation.  
• This includes preparing and presenting insights to senior leadership, which means this role demands strong executive communication skills -- not just analytical rigor.  
• On the team side, you will manage 2+ direct reports, setting priorities, developing their analytical and storytelling capabilities, and ensuring the team delivers against brand measurement commitments.  
• You will also manage ongoing relationships with external agencies and measurement vendors, driving accountability on data quality, methodology, and insight delivery.  

  

What we need from you 

• 5 to 7 years of media and analytics experience with a genuine understanding of how brand marketing works, not just performance marketing. 
• We need someone who can make data talk. You will be expected to craft narratives that connect media investment to brand outcomes, compelling, and actionable for senior leadership.  
• Comfortable with writing a SQL query, leveraging internal dashboard as you are presenting a brand funnel story to a senior executive leader 
• Prior hands-on experience with panel research tools such as iSpot, Kantar, Mesh or Disqo will be a plus.  
• People leadership experience. 

 

Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.  

The salary range for this role is $135,000.00 to $145,000.00.   This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.  

  

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At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?