Senior Specialist E-Commerce Strategy

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

 

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

 

 

Company Overview

Nestlé USA’s Coffee & Beverage Division is home to a dynamic portfolio of iconic brands including Starbucks, Coffee-Mate, Nescafé, Nesquik, Natural Bliss, and Seattle’s Best Coffee. We are committed to delivering growth by elevating everyday moments for consumers while strengthening partnerships with our customers. Our organization thrives on collaboration, agility, and innovation to win in a fast-paced and evolving marketplace.

Role Overview

The Senior Specialist, eCommerce Strategy is a critical contributor to how the organization understands performance, identifies opportunities, and executes winning strategies across the eCommerce channel. This role owns eCommerce and Digital analytics and insights across our Coffee and Beverage Division Business Units, leads cross‑functional collaboration with Commercial Development and Brand, and drives key initiatives including digital shelf excellence, operationalizes AI-and Agentic enablement and data harmonization. The right candidate brings a mix of analytical rigor, strategic thinking, curiosity, and organizational leadership to accelerate the company’s eCommerce growth.

 

Key Responsibilities

eCommerce Channel Insights & Analytics

• Own end‑to‑end eCommerce insights and analytics across all BU’s and Categories.
• Develop, maintain, optimize and socialize:
  • Business Health & eCommerce Strategy meeting scorecards
  • eMBR/eQBR consumption data, reporting, and insights
  • Ad hoc analyses and deep‑dive performance investigations
• Partner with eCommerce Strategists to shape strategy, quantify opportunities, and drive alignment across stakeholders.

 

Post‑Analytics Framework Development

• Build structured processes to evaluate and prioritize high‑impact strategies.
• Lead bi‑annual insights shareouts with CD and Brand, synthesizing which tactics drive the greatest measurable improvement in:
  • Assortment execution and performance reporting
  • Pricing & promotions
  • Digital shelf presence and compliance
• Package findings into playbooks and repeatable growth frameworks.

 

Category Opportunity, Share Analysis & Strategic Prioritization

• Analyze category performance to identify whitespace and growth opportunities across retailers.
• Quantify ROI and build models that inform investment allocation and strategic prioritization.
• Measure and communicate category share trends, competitive gaps, and underlying drivers.
• Partner with Brand, CD, and Category Management to recommend actions that close share gaps and accelerate growth.

 

Retailer Team Engagement

• Own key connects with retailer teams to align on data needs, insights, and measurement.
• Provide consistent, accurate analytics and strategic recommendations for retailer-facing initiatives.
• Act as a trusted strategic partner to CD teams, shaping retail-specific strategies and supporting sell-in storytelling.

 

Digital Shelf Project Management

• Partner with Digital Shelf Sr Specialist to co-manage digital shelf initiatives end‑to‑end, ensuring flawless execution and cross‑functional collaboration.
• Work with internal and external partners to enhance content accuracy, discoverability, taxonomy alignment, and conversion-driving elements.
• Track progress, identify risks, and ensure retailer readiness and compliance across the digital shelf ecosystem.

 

AI Enablement & Data Accuracy Leadership

• Serve as the team liaison and executor for AI enablement initiatives within the eCommerce Strategy function.
• Partner with cross-funct