Director, Nightlife Marketing - Corporate Las Vegas

Tao Group Hospitality offers competitive benefits for all full-time team members such as:

• Medical, Dental, and Vision Coverage
• 401(k) Retirement Program with Employer Match
• Life and Disability Insurance Plans
• Ancillary Insurance Plans
• Mental Health Support and Services
• Fertility & Family Forming Support and Resources
• Pet Insurance
• Employee Discounts
• TAO Savings Marketplace
• Time off and much more! 

 

The Director of Nightlife Marketing is responsible for overseeing the development and implementation of local marketing strategies, planning campaigns, and initiatives for assigned nightlife/daylife venues in Las Vegas. The position involves developing, executing, and analyzing venue-based marketing and event strategies that align with the organization’s objectives and financial goals. The Director of Nightlife Marketing will also manage marketing partnerships, promotional activities, advertising, social media, and public relations coordination. Additionally, this role involves the execution of on-site events and programs along with identifying creative opportunities to increase customer spending and attract new sources of business for each brand.

ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:

• Serve as a liaison between management teams, nightlife/daylife teams, and the corporate office.
• Collaborate with nightlife/daylife management teams to identify areas of need and opportunity and ensure fulfillment and execution of all marketing initiatives.
• Develop and communicate marketing strategy and objectives to the VP of Marketing, nightlife/daylife management, and team members.
• Partner with operations to plan and execute sales-building activities that will increase customer count, check average, and outside sales.
• Effectively deploy web, social media, email, collateral, merchandise, and other communications with corporate support.
• Establish and build relationships within the community and with the nightlife/daylife’s high-end, luxury-based target market.
• Identify and capitalize on strategic partners that complement the nightlife/daylife brands.
• Plan and execute marketing events in coordination with the nightlife/daylife venues.
• Collect and analyze data to improve marketing programs.
• Assist and/ or complete additional tasks as assigned. 

EDUCATION/WORKING KNOWLEDGE:

• Bachelor’s Degree with an emphasis in hospitality and/or equivalent combination of education and experience in a related field
• Minimum of five to seven (5-7) years of nightlife/daylife/ hospitality-based venue marketing management experience with proven record of financial and creative marketing programming success
• Proficient in Windows MS Office, WordPress, Facebook Business Manager, Google, and all social media platforms including but not limited to Facebook, Instagram, Twitter, Google My Business, YouTube, LinkedIn, and Pinterest
• Proficient with budget creation and implementation
   

SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE 

The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions

• Must have strong problem-solving skills
• Ability to work under pressure and meet deadlines
• Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
• Excellent written and verbal communication skills required
• Must have good positive energy throughout the day
• Must be able to read the computer monitors and print legibly
• Must be able to sit and/or stand for extended periods of time
• Must be able to move quickly through work and set the pace in the office
• Must be able to push and lift up to 25 lbs.
• Small to Medium office environment
• Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
• 5-25% Local Travel (United States) 
• May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
• Main