Senior Marketing Manager

 

Sense the power of light

The ams OSRAM Group is a global leader in innovative light and sensor solutions. With more than 110 years of industry experience, we combine engineering excellence and global manufacturing with a passion for cutting-edge innovation enabling transformative advancements in the automotive, industrial, medical, and consumer industries. “Sense the power of light” – our success is based on the deep understanding of the potential of light and distinct portfolio of emitter and sensor technologies. Around 19,700 employees worldwide drive innovations alongside societal megatrends.
Find out more about us on https://ams-osram.com

 

The CSA division supplies sensors that bridge the gap between the world we live in and the digital world of machines. By converting physical signals - heartbeats, sounds, light waves - into data, we enable robots, cars and other devices to interact with people and improve our world. What drives CSA is a relentless desire to contribute to technology and have a meaningful impact on the world. This business thrives on solving complex problems and partnering with global leaders at the forefront of technological advancement. Our goal: to push the boundaries of sensor technology and empower innovators to make the world smarter, healthier and happier.

Your new responsibilities

The primary objective of this role is to grow revenue and the opportunity funnel in the Mass Market through close collaboration with Sales and Channel Partners, with focus on the ams OSRAM sensor portfolio. As the Regional Mass Marketing Lead the role acts as the key entry point for Sales and Channel Partners for all Mass Market activities in the region, ensuring focus, coordination, and execution on growth opportunities.

To achieve this objective, the role will:

• Serve as the primary Mass Marketing interface for Sales and Channel Partners for Mass Market customers (distributors, reps, and end customers), focused on the ams OSRAM sensor portfolio.
• Actively drive and support end-customer engagements for strategic must-win (DIN/DWIN) Mass Market opportunities in close cooperation with Sales and Channel Partners.
• Closely monitor, track, and support top DIN/DWIN opportunities, ensuring prioritization, transparency, and timely escalation.
• Conduct regular growth reviews with sales account teams focused on Mass Market business to align on priorities, progress, and acceleration actions.
• Support Sales in managing the regional Mass Market opportunity funnel, ensuring transparency, structure, and focus on growth opportunities.
• Build and maintain strong relationships with channel partners (distributors and reps), ensuring effective enablement and joint execution in the Mass Market.
• Support regional promotional activities such as customer tech-days, tradeshows, exhibitions, and campaigns to drive Mass Market demand and customer engagement.

Who we are looking for

• We are looking for a technically strong, customer-facing Mass Market professional who can confidently represent the ams OSRAM sensor portfolio in commercial and technical discussions with customers, Sales, and Channel Partners, and who thrives in a highly autonomous role.
• University degree in Electrical Engineering, Physics or a comparable technical field; a business qualification is a plus.
• Proven experience in the semiconductor or electronic components industry, ideally in a Mass Market environment (manufacturer or distributor), with strong exposure to sensor-based solutions.
• Ability to quickly understand and articulate complex sensor portfolios and discuss technical concepts, applications, and trade-offs with customers, partners, and internal stakeholders.
• Strong customer engagement and communication skills, capable of building credibility with engineers, purchasing, and management at Mass Market customers.
• Demonstrated ability to work highly independently, with strong self-motivation, ownership mindset, and proactively driving topics forward.
• Solid commercial mindset with experience working closely with Sales and Channel Partners to drive opportunity development and revenue growth.
• Structured, results-oriented, and hands-on working style, with the ability to prioritize must-win opportunities and drive execution end-to-end.
• High affinity for data-driven decision making and structured reporting, able to consolidate regional inputs and communicate clearly at management level (strong MS PowerPoint and Excel skills).
• Experience working with Sales and funnel management tools (e.g. Salesforce, SAP, forecasting tools, Power BI or similar).
• Excellent coordination, communication, and networking skills in an international, matrix or