CDnA - Senior Manager, Media and Campaign Analytics

Career Category

Sales & Marketing Operations

Job Description

HOW MIGHT YOU DEFY IMAGINATION?

If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of.

CDnA - Senior Manager, Media and Campaign Analytics

Live

What you will do

Let’s do this. Let’s change the world. In this vital role the CDnA – Senior Manager, Media and Campaign Analytics is responsible for delivering analytics and insights to support the Omnichannel Commercial efforts within the US and Global Marketing organizations. This includes secondary data analytics for omnichannel/digital reporting/tracking, supporting quarterly business reviews, participating in brand campaign development and rollout, as well as ad-hoc analysis.

The individual in this role will be responsible for developing and implementing digital campaign analytics - including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, analytics around content and channel affinity, and optimal sequencing of touchpoints. The successful candidate is a passionate champion of insights driven strategy and objective evidence-based decision making. Using a variety of methodologies, the successful candidate will be combining digital/omnichannel data analysis with a variety of insights from other sources into a story for a brand.

Flexible Commuter role to Thousand Oaks, CA or Deerfield, IL site. You will work on-site a minimum of 3 days a week.

• Develop secondary data analytics to support digital marketing, including, monitoring exposure and engagement, development of rapid test-and-learn initiatives, digital channel activity tracking and internal/external tactical campaign measurement to provide objective, data-driven insights
• Provide marketing leadership with an objective and thorough perspective on campaign analytics and performance management
• Work cross functionally with marketing, digital leads, broader analytics teams, and other partners to develop and communicate assumptions based on campaign analysis and team member input
• Develop and deliver analysis using complex data sources including industry syndicated data sources (media measurement and benchmarking), tactical performance data, etc. to generate an integrated, objective, and detailed understanding of brand business and critical metrics
• Interpret, summarize, and communicate analyses to drive campaign understanding and recommendations for tactical performance tracking tools, and ad-hoc requests
• Manage relationships with external vendors to prioritize business needs and enable effective delivery of analytics
• Work with brand leads on analytics and modeling opportunities to target audiences more effectively across omnichannel touchpoints.

Win

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of forecasting, analytics, sales &/or marketing operations experience

OR

Master’s degree and 4 years of forecasting, analytics, sales &/or marketing operations experience

OR

Bachelor’s degree and 6 years of forecasting, analytics, sales &/or marketing operations experience

OR

Associate’s degree and 10 years of forecasting, analytics, sales &/or marketing operations experience

OR

High school diploma / GED and 12 years of forecasting, analytics, sales &/or marketing operations experience

Preferred Qualifications:

• Strong understanding of consumer and HCP omnichannel performance and understanding of gaps and optimization strategies to drive improvements of campaign performance.
• Create omnichannel measurement and tracking plans across the entire consumer journey with recommendations for multiple brands.
• Experience working with measurement around HCP custom programs
• Deep understanding of measurement framework across the full consumer journey and can create learning plans to effectively measure and understand the relationships between leading and lagging business and media KPIs.
• Ability to translate campaign and analytic results into cogent, compelling, and cohesive insights with actionable commercial recommen