Sr. Marketing Campaign Manager

Interplay Learning, the leader in immersive learning for the skilled trades, now includes Industrial Training International (ITI), the global leader in specialized industrial learning solutions.

Leveraging instructor-led training, online simulations, AI, and VR, Interplay helps organizations and educational institutions upskill faster, reduce risk, and increase operational readiness. With nearly 600,000 people trained, Interplay is shaping the future of workforce development, building better careers and better lives. Visit www.interplaylearning.com to learn more.

Awards & Recognition: 

• 2025, Forbes,  America’s Best Startup Employers
• 2025, Inc. 5000, Fastest-Growing U.S. Companies
• 2024, Best Midsize Places to Work In Austin
• 2024, Facilitiesnet Readers' Choice Award Winners for Software
• 2024, AHR Expo Innovation Awards Winners for Software

Interplay Learning Ethos:

At Interplay, we love what we do. We embrace our daily challenge to push technological limits to invent better ways to make learning easier and training more powerful. We attract passionate people and invite spirited discourse. We celebrate that our jobs fit our lives, not the inverse. We are uncompromising in our belief that together: we can build better training, build better careers and build better lives for customers and our team.

Position: Sr. Marketing Campaign Manager

The Sr. Marketing Campaign Manager plays a critical role in turning B2B SaaS marketing strategy into high-impact digital execution. Operating in a fast-paced, collaborative environment, this role partners closely with other marketing team members to drive campaign execution & management across paid social, paid advertising, email and organic social. You’ll also be highly operational, working in Hubspot and within our CRM (Salesforce) to manage campaigns and track & report campaign performance. 

Hands-on and execution-focused, this role blends creativity with operational rigor. The Sr. Marketing Campaign Manager brings exceptional project management skills and cross-functional partnership to ensure smooth coordination and on-time delivery across multiple complex initiatives. Their work directly fuels demand generation, strengthens brand presence, and accelerates pipeline growth.

What You’ll Do:

• Manage campaign execution across multiple channels, including paid search, paid social, display, email, organic social, and content distribution.
• Analyze performance data and use insights to optimize campaigns in real time, adjusting messaging, channels, and budgets as needed.
• Strategically allocate budgets across channels to maximize ROI and campaign performance.
• Vet, select, and manage third-party vendors, agencies, and media partners to ensure cost-effective, high-quality delivery.

Who You Are:

• A data-driven team player passionate about building operational excellence.
• An avid learner energized by experimentation, testing, and continuous improvement.
• Customer-obsessed and committed to delivering highly engaging, tailored experiences.
• An optimistic, energetic collaborator who thrives on teamwork and breaking records.

Qualifications

• 3+ years of general marketing experience with a B2B SaaS company, targeting a wide range of segments and personas.
• HubSpot experience strongly preferred (experience with Marketo, Salesforce, Pardot, or ActiveCampaign also transferable)
• Experience managing paid advertising, paid social, marketing automation, email campaigns, dashboards, marketing reports.
• Strong writing skills across email, ad copy, and social media content.
• Ability to operate independently in a fast-moving, start-up environment.
• Ability to present ideas & reporting and make data-driven decisions.
• Strong analytical aptitude and comfort working w