VP of Brand

Our mission: to eliminate every barrier to mental health. 

Spring Health is a comprehensive mental health solution for employers and health plans. Unlike any other solution, we use clinically validated technology called Precision Mental Healthcare to pinpoint and deliver exactly what will work for each person  — whether that’s meditation, coaching, therapy, medication, and beyond. 

Today, Spring Health equips over 800 companies, from start-ups to multinational Fortune 500 corporations, as a leading and preferred mental health service. Companies like J.P. Morgan Chase & Co., Microsoft, J.B. Hunt, Bumble, and Instacart use the Spring Health platform to provide mental health services to thousands of their team members globally. We have raised over $370 million from prominent investors including Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership, our current valuation has reached $2.5 billion.

As VP of Brand you will own our strategy on how to build a category leading brand in healthcare, and inspire millions around the world to take action on their mental health journey. Reporting directly to the CMO, you will partner closely with the csuite to establish our brand commitments, build and create stories that inspire and lead the brand function for Spring Health. This is a highly visible role with a big responsibility that spans content, creative, comms and social. You will be expected to build our brand effectively, develop a world class brand organization and do so in a category that is ripe for disruption.

 

What you’ll be doing:

• Working closely with our CEO and CMO to build, create and deliver a global brand that inspires millions of people to take action on their mental health journey.
• Lead our brand strategy across brand identity, brand management, brand distribution and brand governance.
• Develop and lead our content strategy and team to ensure our stories are novel and accomplishing the business objectives we aim to achieve.
• Steer our creative organization ensuring our designs, video production and brand campaigns are both beautiful and effective.
• Lead our PR/Comms strategy, and partner closely with our agency landscape to ensure we are leading the most important narratives in mental health and behavioral health.
• Develop a measurement framework that works for our season and stage, and ensure our brand efforts are growing both more impactful and efficient over time.
• Work closely across other organizations at Spring Health to champion our brand standards, brand strategy and stories.

 

What we expect from you: 

• 8+ years of experience leading a brand strategy and function
• Experience creating and growing a category leading brand that inspires action
• Strong team building skills across content, comms, design, and social media
• Proven track record of building category leading conversations and developing brand campaigns that drive business results
• Results-oriented mindset and comfort in partnering to develop measurement frameworks to drive operational excellence. 
• Strong stakeholder management experience; ability to build trusted relationships with relevant internal teams and external stakeholders.
• The ability to work effectively in a fast-paced and ever-changing environment with tight deadlines.

 

Why you’ll like working at Spring Health:

• High caliber team: make an impact on something that truly helps people alongside an incredible team
• Big mission: we're revolutionizing the mental health industry
• Big market and big upside in sales: Our product has strong product-market fit in a huge market with strong demand
• The challenge: make a big impact by joining a fast-growing team in its early stages
• We care about diversity: diversity allows us to build an excellent patient experience. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

 

In addition to finding people who are truly excellent at what they do, we take our values at Spring Health seriously:

Members Come First We are genuine member advocates.

Move Fast to Change Lives We build with urgency and intention.

Take Ownership We extend trust and hold ourselves accountable.

Embrace Diverse Teams & Perspectives We find strength in the diversity of cultural backgrounds, ideas, and experiences.

Science Will Win We will achieve impact by innovati