AVP, Digital Product Management

Primary City/State:

Phoenix, Arizona

Department Name:

IT Info Tech Admin-Corp

Work Shift:

Day

Job Category:

Information Technology

Banner Health believes leadership matters.  We look for people who share our vision making health care easier, so life can be better. Our leaders are at the front of the health care transformation, planning the future of Banner Health.  

Your pay and benefits are important components of your journey at Banner Health. This opportunity includes the option to participate in a variety of health, financial, and security benefits. In addition, this position may be eligible for our Management Incentive Program as part of your Total Rewards package.

Within Banner Health Corporate, you will have the opportunity to apply your unique experience and expertise in support of a nationally-recognized healthcare leader. We offer stimulating and rewarding careers in a wide array of disciplines. Whether your background is in Human Resources, Finance, Information Technology, Legal, Managed Care Programs or Public Relations, you'll find many options for contributing to our award-winning patient care.

POSITION SUMMARY

This position provides executive leadership for digital product design and management, alignment of products to Banner’s strategic goals, and digital product adoption to enhance patient engagement, operational efficiency, and revenue growth. Defines the digital roadmap, integrating AI/health tech solutions, directing cross-functional teams, and ensuring regulatory compliance, acting as a key liaison with senior leadership. This role requires strategic collaboration with business unit leaders, department heads, and executive stakeholders to align with organizational objectives and operational needs.

CORE FUNCTIONS

1. Strategic Leadership and Planning: Develops and executes digital business strategies that influence organizational goals and improve patient, health plan member and employee experiences. Identifies emerging digital trends and technologies to maintain competitive advantage. Establishes delivery standards and performance metrics.

2. Digital Product Ownership: Directs the end-to-end lifecycle of digital products from conception through launch, including roadmaps, identification of integration capabilities, and adoption strategies to ensure consumer-grade, scalable solutions. Oversees the development and optimization of digital products, platforms, and services. Ensures seamless integration of digital solutions across customer touchpoints.

3. Cross-Functional Engagement: Executes the enterprise-wide design of integrated digital engagement ecosystems across websites, mobile apps, call centers, revenue cycle, marketing channels, and clinical operations to ensure a cohesive patient, health plan member, and employee experience.

4. Digital Transformation: Drives innovation in AI, digital content platforms, and marketing technology, adopting emerging technologies to improve commercial and clinical outcomes. Uses analytics, market, and user insights to continuously refine and improve digital initiatives.

5. Project and Portfolio Oversight: Monitors active digital projects in collaboration with Delivery Office. Drives project timelines, budgets, and resource allocation. Prioritizes competing initiatives based on business value and strategic alignment. Implements team standardization across the digital product management operating model.

6. Compliance and Governance: Leads strategic relationships with IT, legal, and compliance teams to ensure all digital solutions meet strict privacy, data governance, and regulatory requirements (HIPAA, privacy, legal, cybersecurity).

7. Operational Excellence: Manages relationships with external agencies and vendors, overseeing digital budgets, and ensuring compliance with data privacy standards. Manages vendor relationships and technology partnerships.

8. Innovation and Automation: Evaluates and implements technologies (AI, machine learning, automation, etc.). Directs and collaborates with IT and technology teams to ensure robust digital infrastructure. Drives a culture of innovation and change, assisting leadership and staff to adapt to new digital workflows.

9. Team Development: Builds and mentors a high-performing Digital Product Management team across multiple locations, fostering professional development, technical skill advancement and succession planning. Builds competent teams, manages performance and provides professional development.

MINIMUM QUALIFICATIONS

Bachelor’s degree in Business, Health Services Administration or a relevant field, or equi