Market Research Specialist (Associate)

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

This role is based in our 275 Grove St, Auburndale, MA 02466, USA office.

As a Market Research Specialist - Associate Level, you will play a key role in delivering high-quality research and actionable insights that support content marketing strategies for our clients. This position offers an exciting opportunity to build your skills in both research and client engagement, making it ideal for someone who is detail-oriented, curious, and motivated by turning complex data into clear, meaningful outcomes.

You will be part of a small, agile team within the Marketing Strategy Group, providing a collaborative and flexible environment where your contributions directly shape client projects. In this role, you will work closely with the Research Product Lead, and other cross-functional teams to support the design, execution, and delivery of both qualitative and quantitative research projects. Additionally, you will also have the opportunity to interact directly with clients—helping to gather their requirements, present research findings, and ensure that project outcomes meet their expectations.

Day-to-day, this role involves designing and fielding surveys, managing all phases of project administration, and maintaining consistent communication with research panels—including recruitment, coordinating participation, and addressing queries as they arise. A significant part of the job is conducting rigorous data checks and performing detailed data analysis to ensure every piece of research is methodologically sound. The work is often detail-heavy, requiring methodical data cleaning, systematic organization, and ongoing quality control—tasks that demand accuracy, patience, and a commitment to reliable, error-free results.

What You Will Be Doing

• Collaborate with clients and prospects to deliver exceptional research and product service experiences.
• Manage client projects from the proposal phase through survey/screener development, field management, data processing (including basic descriptive statistical analysis), and presentation of findings.
• Execute multiple, time-sensitive projects simultaneously with a high level of accuracy and attention to detail.
• Design, build, and analyze surveys to support client strategists in delivering impactful results.
• Analyze data to interpret, visualize, and present quantitative research insights effectively.
• Partner with sales and content strategists to understand client needs and develop tailored projects that align with organizational offerings.
• Anticipate internal