Field Marketing Manager - Southeast
Arctic WolfAbout the role
At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations.
Our mission is simple: End Cyber Risk. We’re looking for a Field Marketing Manager to be a part of making this happen.
Location
Based in Eden Prairie, MN office or Remote based in MS, AL, GA, FL, SC.
About the Role
The Field Marketing Manager serves as the in-region marketing expert, collaborating closely with regional account teams, including account executives and account representatives, and top tier channel partners. This role is also responsible for communicating field-level insights to the broader marketing team to ensure that messaging, content and demand generation programs meet the needs of the region.
Responsibilities
Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team
Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives
Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery
Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics
Collaborate with top-tier channel partners to develop programs that open up opportunities with their customer base
Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated
Manage and balance assigned field and partner marketing budget for territory; evaluate results against goals and use learnings to drive improvement
Who You Are
Ability to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performance
Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies
Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights
Demonstrated ability to build effective working relationships with sales leaders and sales team members
Deep understanding of marketing/sales funnel and methods by which to achieve opportunity targets
Minimum Qualifications
5-7 years proven experience in B2B field or partner marketing
Demonstrated ability to build effective working relationships with sales leaders and sales team members
Preferred Qualifications
Experience working for cloud services/security technology company with mid-market focus a plus
Positive, high-energy, team-focused, collaborative attitude
Bachelors degree in Marketing, Business, English or Communications
On-Camera Policy
To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.
Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.
We understand that technical, bandwidth, or location-
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