Director, Strategic Growth- Market Research

Job Description:

At Market Research@Merkle, we are seeking a business growth strategist to join our U.S. team as Director, Strategic Growth for our Research Data, Tech, and Operations Products and Services Suite. This leader will be at the forefront of cultivating new client relationships, focusing on our outsourced research services portfolio, including operations, data, tech, analytics, and a formidable, highly skilled ex-US workforce. By combining industry expertise with creative outreach, this role will be pivotal in unlocking meaningful partnerships that drive long-term value—for both clients and our organization. 

What you will do 

• Lead new business generation by identifying and pursuing high-potential prospects across key sectors, including market research agencies, Restech companies, consultancies, and enterprise clients who do their own insights work. 

• Leverage deep knowledge of our products and services suite—spanning data solutions, offshore capabilities, analytics, field-and-tab, and tech tools—to tailor compelling proposals. 

• Use your professional network, social platforms, industry events, and sharp communication to break into target accounts. 

• Translate client business needs into strategic, actionable solutions in collaboration with internal teams. 

• Build trust and rapport across functions—Operations, Procurement, Analytics, and IT—to drive stakeholder alignment. 

• Articulate our unique value clearly, creatively, and persuasively, tailoring the message for each audience. 

• Partner with colleagues to co-develop campaigns and engagement tactics that open doors and nurture leads. 

• Track and report on deal progress with attention to performance metrics and forecasting. 

Who You Are 

• A high-performing sales pro with a proven record of securing new business in market research data, tech, and operations products and services or adjacent industries. 

• Adept at navigating complex sales environments, including outsourced offerings and enterprise procurement paths. 

• Well-connected across agencies, consultancies, insights functions, and the Restech ecosystem. 

• Fluent in B2B social outreach and digital presence-building to reinforce credibility and authority. 

• Comfortable in executive conversations—able to diagnose business needs and position our solutions with insight. 

• Energized by collaboration, and capable of mobilizing cross-functional teams to land major wins. 

• Naturally curious, tuned into developments in research, analytics, and sector-specific trends. 

• A relationship-builder through and through—positive, persuasive, and always strategic. 

The annual salary range for this position is $136,850-$150,000. Placement within the salary range is based on a variety of factor