Senior Field Marketing (m/f/x)

Department: Marketing

Employment Type: Permanent

Location: Germany, Remote

Description

We are seeking a dynamic, strategic, and hands-on Head of BDR to lead our growing global business development function. Based in Germany, you will oversee and unify a diverse team of BDRs operating across Europe and the US. Your mission will be to align regional teams under a cohesive strategy, foster a high-performance culture, and standardize KPIs and best practices to drive consistent pipeline growth.

This is a pivotal leadership role where you’ll have the opportunity to shape the direction and impact of our outbound and inbound lead generation efforts on a global scale. You will work closely with Sales, Marketing, Enablement, and RevOps to ensure alignment, consistency, and scalable success across all territories.

Responsibilities

• Lead and mentor regional BDR managers and individual contributors across Europe and the US
• Build a unified global BDR culture focused on collaboration, accountability, and results
• Foster knowledge sharing and team cohesion across time zones and geographies
• Define and implement a unified set of performance KPIs and productivity metrics
• Build a culture of continuous improvement, feedback, and high output
• Monitor and report on team performance, pipeline contribution, and attainment
• Evaluate current tools, cadences, messaging, and processes across all regions
• Standardize best practices in outreach, qualification, and handoff to Sales
• Partner with Marketing and RevOps to refine lead flows and improve conversion rates
• Partner with Talent and Enablement to hire, onboard, and ramp top BDR talent
• Ensure regular coaching, training, and career development planning
• Drive retention and engagement through clear paths for progression and performance

Skills, Knowledge & Expertise

• 5–8+ years of experience in BDR/SDR leadership roles, including multi-region team management
• Proven track record of building or transforming BDR organizations at scale
• Strong understanding of performance metrics, sales development strategies, and lead management
• Experience aligning teams around unified KPIs and playbooks across markets
• Excellent communication, coaching, and cross-cultural collaboration skills
• Fluent in English (German is a strong plus but not required)
• Willingness to travel occasionally to regional offices and events