Senior Events Manager, North America Events, VP

• Responsible for supporting and reporting to the NA, Head of Events and Sponsorships, on the regional implementation of client events strategy for large, visible industry and proprietary events; role is based in Boston.
• This role will work closely with the executive committee, senior management, business and channel heads and sales / client relationship teams to activate the event strategy and increase engagement with key external stakeholders.
• Contributing to a high-performance team committed to meeting individual and overall development objectives through effective goal setting, ongoing assessment, and engagement opportunities
• Responsible for developing an integrated marketing approach for event activation, including PR, social, content strategy, client and internal communications, lead generation and marketing analytics
• Driving operational excellence within the events team – implementation of global best practices and efficiency through maintaining and enhancing control procedures.
• Actively partnering with key regional vendors, consultants and outsourced providers to provide cost effective and innovative methods of operation.
• The candidate must be able to work in a fast-paced, multi-faceted, global environment – while maintaining a high level of attention to detail. They must also demonstrate strong organizational and communication skills.    

Why this role is important to us

At State Street, our purpose is to help create better outcomes for the world’s investors and the people they serve. As part of our Global Marketing organization, you will join a team of marketing, brand, design, reputation and communication experts who build and protect State Street’s image through campaigns and communications that bring our purpose to life.

The team you will be joining plays an important role in the overall success of the organization. Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. To make that happen we need teams like yours to help navigate employees and the organization as a whole. In your role, you will be responsible for helping to support and build essential partnerships with our clients.

If you are looking to make your mark in a vital and dynamic industry — and work with people who are creating and protecting the future of our firm — join us!

What you will be responsible for

As an <Senior Events Manager> you will

• Implement and lead execution of 20+ client and strategy-related event engagements per year. 
• Developing and leading an integrated marketing approach for regional event activations, including PR, social, content strategy, client and internal communications, lead generation and marketing analytics. 
• Develop communications plans across event lifecycle including client communications, agenda programming and promotions.

• Ensure effective communications strategies across event lifecycle including client communications, agenda programming and promotions – all aligned to State Street’s thought leadership insights.

• Partner with global events colleagues as well as marketing channel leads to ensure alignment across client event experience
• Regional reporting including calendaring, event guides, budget and metrics
• Vendor management, including governance and due diligence requirements.

What we value

These skills will help you succeed in this role:

• Strong project management skills in complex and dynamic environments
• Senior level communication and marketing skills to deliver external and internal audiences
• Exceptional professionalism, control, and confidence, and the ability to communicate effectively at all levels of the company
• Excellent organizational, administrative, problem-solving skills and negotiation skills
• Strong interpersonal, oral and written communication skills
• Proven ability to plan, manage and execute multiple events simultaneously

Education & Preferred Qualifications

• A minimum of 10-12 years experience with project managing event programs; preferably in B2B financial services environment
• Proven ability to plan, manage and execute multiple events simultaneously
• Experience in event engagement and sentiment analytics.
• Considerable knowledge of vendor and third-party project management and negotiation

• Proficient in MS Office and CRM tools; Proficient in MS Office and CRM tools; experience in customer engagement tools like CVENT and Marketo

• Experience with social media (LinkedIn, Twit