Head of Growth Marketing

A World-Changing Company

At Ethyca, we're engineering trust for humanity. We believe that by building Fides, the operating system for Data Privacy & AI Governance we can solve the world's most critical and challenging problems of trust and safety in data and AI driven enterprise on behalf of every person. We partner with the most important institutions in the world to transform the safety, trust and integrity of their data and technology systems.

Our software has been used to power the safety and privacy of millions of users globally.

The Role

At its core, this role is about category creation and brand awareness. Today our clients come to us because they have heard our growing reputation for category defining technology and a unique, engineering-first approach to data governance.  As the marketing lead of Ethyca, you will work closely with the founder and CEO to clearly define and own this new category. You will create content and marketing strategies that maximize reach and awareness of Ethyca's rapidly growing brand reputation as part of this category definition strategy. With a focus on growth and maximizing efficiency, you will be responsible for growth, content marketing, SEO and performance maximization while building brand.   If you believe in the importance of trust in data and AI, and in your own ability to define a new category and educate entire industries on the importance, power and value of Data Privacy and AI Governance, we want to meet you.  

Core Responsibilities

As the Head of Marketing you will be a player-coach leader, responsible for all strategy and planning across branding, positioning, content and growth. You will be responsible for defining your business case, budget and targets with metrics and dashboards for tracking performance. In turn you will hire and lead a cross functional team in content, SEO and performance marketing, reporting performance directly to the CEO with a focus on brand awareness, category creation and lead generation.   To succeed in this role, you will above all, have proven experience generating B2B enterprise leads and building brand awareness for Enterprise SaaS technology. Additionally, you will be a strong generalist across marketing functions, capable of owning, delivering and directing internal teams and external agency partners across the full spectrum of growth and marketing campaign activities.

The ideal candidate has 5-7 years in demand generation and growth marketing, and is comfortable “at the controls” of a high-velocity demand engine. If you’re a battle-tested B2B marketer in a late-stage startup, and are seeking to step into a leadership role, we want to talk with you.

Responsibilities Include

• Defining brand, marketing and growth strategies including setting targets, KPIs and tracking progress.
• Delivering on high-volume and quality content marketing across owned and external channels.
• Category definition, brand awareness and brand building.
• Owning audience and product segmentation for various enterprise ICPs.
• Owning marketing content creation in cooperation with product and sales teams.
• Owning performance reporting in cooperation with outside agency.
• Website: monitoring performance, optimizing conversion rates, and driving product marketing content content to position Ethyca as a Privacy-as-Code category leader. 
• Owning Ethyca’s marketing roadmap in coordination with the executive leadership team.

Requirements

• Bachelor’s degree or similar in business, marketing or equivalent field.
• 5+ years experience in B2B and enterprise marketing.
• Exceptional time, task, and resource management skills.
• Strong problem-solving, critical thinking, coaching, interpersonal, and verbal and written communication skills.
• Proficient in reporting tools and formats, dashboards and presentation.
• Ability to develop insights, iterate quickly and lead small cross-functional marketing teams.
• Willingness to continue building skills through educational opportunities.

Benefits

• Competitive cash and equity compensation
• 100% medical and dental insurance coverage for you and your dependent(s)
• Remote-friendly office hours and vacation policy
• Sponsored company lunches and events
• Parental leave and 401K plan

Life at Ethyca

We want every Ethycan to achieve their best outcomes, that’s why we celebrate individuals’ strengths, skills, and interests, from your first interview to your longterm growth, rather than rely on traditional career ladders. Ethyca is a distributed team with headquarters in NYC and remote workers across the US. In keeping consistent with Ethyca's values and culture, we believe employees “share the work” as one team, and in-person work affords the opportunity for more cr