Solutions Product Marketing Manager - Competitive

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Solutions Product Marketing Manager - Competitive 

Cloudflare is looking for a product marketer to promote the competitive benefits of our platform relative to key competitors in security, networking, application services and developer services.  You will help identify, scope and build content for personas, customer journeys and sales playbooks that cover use cases defined by industries, segments, personas and market trends. Think SASE, Zero Trust, and Security Operations Center (SOC). You will work with colleagues in sales demand generation, business development and product management to create compelling content that drives measurable success for our business. You will develop strategic marketing plans and evangelize solution messages to prospects, customers, sellers and partners. 

You will understand customer needs, dig into product details, and elevate our messaging to deliver solution-oriented, breakthrough initiatives. You will partner with Technical Marketing Engineers (TMEs) who build labs environments and you will seek to understand our quantifiable and demonstrable advantages over our key competitors and develop amazing content to articulate these advantages. You will enjoy this role if you like working with fast-paced teams and having autonomy to drive your initiatives. 

This product marketing role reports into our Senior Director of Solutions Marketing, and is a highly visible role within the organization, that will have a significant impact on the fast-growing Cloudflare business and our reputation with customers in all geographies, segments and industries

Responsibilities:

• Provide GTM strategy, content and sales enablement for competitive advantages that drive customer acquisition, retention, and expansion.
• Become a market expert in the security, networking and application space for marketing, product team, and developer audiences.
• Perform research, both qualitative and quantitative, to better understand our competitive landscape in terms of offerings, roadmaps, strategy, messaging, and go to market strategies
• Develop opinions on current & emerging competitive trends
• Develop differentiating messaging & positioning for Cloudflare backed by customer evidence
• Partner with our enablement team to educate the sales team and roll out sales tools and programs to drive up our win rate.
• Be the primary product marketing contact for competitive positioning
• Develop and maintain competitive landscape content including web site pages, presentations, demos, and other assets
• In conjunction with demand gen, formulate and execute competitive campaigns
• Attend key competitor & industry events, analyze press coverage and announcements and report on meaningful findings

Responsibilities

• Evangelize competitive advantages of Cloudflare  to sellers, partners, and customers—in meetings, webinars, conferences and tradeshows.
• Be the voice of competitive to the entire marketing team. 
• Develop competitive messaging that proves Cloudflare’s differentiation. 
• Partner with demand generation, sales and product teams to generate awareness, adoption, pipeline and revenue for Cloudflare and partners.
• Provide support for the field sales teams in the form of sales plays for both mid-market and enterprise

Requirements

• Minimum 4 years of experience in technology product marketing/product management
• Experience at one or more application performance/reliability vendors
• Knowledge of how the Internet works, including web applications,